How to

Galvanizing story part 5: Talking the… talk.

A clear, compelling Galvanizing Story is probably the single most powerful force in B2B marketing. Learn from Doug at Content Marketing World

B2B marketing / Galvanizing stories

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The question you’re least likely to ask

Marketing has conventions – loads of them. So what’s the thing you’re so familiar with that it just doesn’t register anymore? And how the heck are you…

B2B marketing

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The galvanizing story part 4: the emotional core of your brand

The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.

B2B marketing / Galvanizing stories

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How to tie a bow tie.

If you came here to learn how to tie a bow tie I’ve got bad news, you’re lost. But that’s a pretty good place to be.

B2B marketing / Velocity Culture

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Something happened.

As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.

B2B marketing / Velocity Culture

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Understand why people should NOT buy your products

Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.

B2B marketing / Customer experience

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10 (or so) principles of writing at Velocity

When new writers join Velocity, we give them a little list of what it takes to be successful. Today, we thought we’d share that list with you

B2B marketing / Velocity Culture

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The art of narrowing your offer even if it hurts your soul

Just because your product does lots of things doesn’t mean you should talk about lots of things. Think narrow.

B2B marketing / Brand

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The video in a day project.

Sometimes you have to test what you’re capable of. We wanted to see if we could make a video in a day. Here’s how that went.

B2B marketing / Velocity Culture

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6 free but difficult things that’ll make your marketing better

The moves that’ll make your marketing great won’t cost you a dime. They’re just difficult.

B2B marketing

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Ten ways to sell a great idea

See 10 ways to package up your content marketing ideas so you can maximise your chances of stakeholder buy-in.

B2B marketing / Brand

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Vertical marketing strategy in B2B: when, why, how?

Vertical content often out-performs generic, horizontal content—by a lot. Here’s what you need to know.

B2B marketing / Positioning

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