Blog

WFH #10: This 2020 thing isn’t great for creativity, is it?

Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.

B2B marketing / Velocity Culture

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The Vineyard Community Interview

The Vineyard Community Interview | See how the Richmond-based charity helps at-risk people get back on their feet. Read our interview with beneficiary and…

Charity / Velocity Culture

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When a white couple helped me break and enter

A marketer’s view on why we need to always remember the individual.

Velocity Culture

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Eight strategic story arcs that shape almost every B2B narrative.

Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.

B2B marketing / Galvanizing stories

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How to write an anonymous business case study that doesn’t suck

Why the pursuit of public references shouldn’t bury your best stories.

B2B marketing / Messaging

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The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.

B2B marketing / Positioning

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Galvanizing story part 5: Talking the… talk.

A clear, compelling Galvanizing Story is probably the single most powerful force in B2B marketing. Learn from Doug at Content Marketing World

B2B marketing / Galvanizing stories

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WFH #9: The Adjective of the Pandemic

What does it say about B2B marketers that we cluster around the same phrases to express this big, hairy thing?

Messaging / Velocity Culture

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WFH #8: Plan your emergence now

The brands that emerge first and shapely will be those who started planning now. Stop chasing the COVID story & plan something amazing.

Positioning / Velocity Culture

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WFH#7: What we’re seeing

A quick look at some (early) data on how the pandemic has affected marketing metrics.

B2B marketing / Data

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WFH #6: Is it okay to just do normal marketing yet?

Is it okay yet to just to do normal marketing and not refer to the crisis? Glad you asked…

B2B marketing

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WFH #5: If only these walls could talk.

After two weeks of working from home the importance of pointless conversations has become all too clear.

Velocity Culture

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