Content Sells: harvest your two big assets

The importance of generating and promoting content in tech marketing. Including white papers, blogs, articles, video, case studies, etc.

Abbreviations, Acronyms & Jargon

Abbreviations, acronyms and jargon in general are pretty much unavoidable in tech marketing copy. If this really bothers you, read this post.

How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEO

Let’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at so

Customer-guided marketing: is yours?

Everybody in technology companies thinks they’re ‘customer-centric’. In our experience, few really are.

The New School of Public Relations – Raising Awareness for the Rest of us: Online PR

We all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case…

A letter from Mr Al Fayed. It’s how you say it that counts….

A letter from Mr Al Fayed. It’s how you say it that counts….

In a world where information and content is increasingly free and worryingly undifferentiated, it really pays when you go the extra mile.

Roger Warner

Published on: 13. 08. 2007

1 min read

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I was doing some long overdue filing this morning and came across the following letter….a response to a misguided mass mailer that inadvertently invited Mr Al Fayed of Harrods to a seminar in London on the subject of (eek!) open source software…

(more…)

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Roger Warner

Published in:

• Customer Service

• marketing

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