Blog

I beg you: don’t bore the bejesus out of me

The standard B2B technology marketing fare is BORING. Inexcusably boring. And it’s your fault. So stop it.

31. 10. 2008

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B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity

He’s here! The ardent Dundee United and Vancouver Canucks fan arrives…

10. 10. 2008

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Playing in the creative sandbox

How Velocity, the B2B marketing agency, uses a kind of creative firestorm as a strategic tool early in the consulting process.

16. 09. 2008

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The C word: the importance of confidence in B2B marketing

The importance of confidence in B2B marketing. By Velocity, the B2B marketing agency specializing in technology markets.

04. 09. 2008

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Quick Start Pimp Your Content Guide to SEO

I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb.

B2B SEO

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A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence

Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a

18. 07. 2008

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Riding the Hype Cycle

A marketer’s guide to Gartner’s Hype Cycle – how you market depends on where you are on the curve.

10. 07. 2008

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The 4 steps to a B2B sale: rational meets irrational

B2B technology sales proceed in four steps. B2B tech marketing plays a different role at each step.

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dotMobi mobilizes with added Velocity

dotMobi has turned to Velocity to help encourage big brands and agencies to use the .mobi domain…

16. 06. 2008

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Mobile Marketing Madness: What We Learned this Week

Ideas for mobile B2B web marketing

06. 06. 2008

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The Velocity B2B Social Media & Web Engagement Mind Map

The Velocity B2B Social Media & Web Engagement Mind Map – a helpful tool for technology marketing managers

21. 05. 2008

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B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…

16. 05. 2008

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