Blog

Why bounce rate envy doesn’t help anyone, not even marketers

Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a…

11. 08. 2010

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Analytics can be fun, honestly.

Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If…

10. 08. 2010

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Why KPIs underpin your B2B content marketing cycle?

Why B2B content marketing campaigns need KPIs to keep serving the needs of your customers

27. 07. 2010

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B2B marketing’s virtuous digital circle: Spin Cycle

In B2B marketing you don’t want to work harder than your content. Find out a few days planning can deliver months of results to make management listen.

22. 07. 2010

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How to structure a B2B argument

This post is about one aspect of building great B2B arguments: structure.

16. 07. 2010

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B2B Marketing Internship: My Week

We’ve been advertising for geniuses at Velocity recently. And we’ve had one in the making with us for the past week in the shape of Surbiton High’s Fleur…

09. 07. 2010

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The power of beliefs in B2B marketing

B2B Marketers: check out this great TED Talk by Simon Sinek on the power of beliefs in B2B marketing. People don’t buy WHAT you do they buy WHY you do it.

02. 07. 2010

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B2B Copywriting: hitting the sweet spot

The Sweet Spot in B2B copywriting is copy that combines authenticity and clarity. Sweet Spot writing is 10-37 times more effective than shite.

30. 06. 2010

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Calnetix Power Solutions gets a dose of Velocity

The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries. Calnetix Power Solutions has invented a…

25. 06. 2010

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London-Based B2B Agency Runs Out of Tea

Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which…

02. 06. 2010

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The value of story? About 2,776%

We’re always talking about how important a story is in marketing — but now someone has finally proven it with an ingenious experiment. As…

28. 05. 2010

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Notes from a General Election: the power of decisions

B2B marketers are constantly looking to influence decisions. But the UK’s General Election shows us there’s more to decision making than meets the eye.

12. 05. 2010

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