Blog

Project Open Robe 12: Re-purposing and atomising your content

B2B Marketing content needs re-purposing and spreading around to maximize value.

05. 04. 2011

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A Long-Ass Landing Page goes live

The econsultancy landing page is long – and for good reason.

30. 03. 2011

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B2B content marketing around buying triggers

B2B content marketing around Buying Triggers. Call it trigger Marketing.

10. 03. 2011

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Project Open Robe 11: Do Twitter Auto DMs work?

One of the experiments we’ve run as part of Project Open Robe was to set up an automated Direct Message to everyo

15. 02. 2011

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LinkedIn Maps: your network visualised

LinkedIn Maps generate a cool B2B infographic of your entire network of contacts.

03. 02. 2011

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What B2B marketers can learn from Viagra Spam

Viagra spammers have to be masters of the email subject line. What can B2B marketers learn from them?

20. 12. 2010

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Project Open Robe 10 – The Form Conclusion

We cursed the web form. But warned it might fight back. Has the form risen, Phoenix like from the Velocity flames,

01. 12. 2010

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Project Open Robe 9: The Lead Nurturing Effect.

B2B lead nurturing is the next big thing in B2B Marketing. Project Open Robe shows you how to transform your email returns in just one week.

12. 11. 2010

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How to inject urgency into your B2B marketing

How to inject urgency into your B2B marketing campaigns and content.

10. 11. 2010

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Project Open Robe 8: email follow-up and promotional defense barriers

The results of a little email experiment done as part of Project Open Robe

05. 11. 2010

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Project Open Robe 7 – Can analytics find the world’s best B2B marketers?

B2B marketers operate all over the world. But where do the best practitioners live? We use our analytics to find the home of our type of B2B marketer.

27. 10. 2010

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B2B Marketing Agency campaign in a scribble

Two scribbles describing the B2B marketing campaign around the B2B Marketing Manifesto by Velocity Partners

22. 10. 2010

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