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Find out if your content has wings

Cross promoting your B2B marketing content will bring lots of extra conversions and give you insight into your full content traction.

05. 04. 2012

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Project Reopened Robe: Opinions v Charts

Opinions are be two a penny. But if you really want to reach a resolution then start with the direction offered by analytics.

03. 04. 2012

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The problem/solution structure in B2B content marketing

The problem/solution structure is a powerful weapon for B2B content marketers. Here’s why.

26. 03. 2012

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Guest blogging in B2B content marketing (with some examples)

B2B guest blogging: The power of guest blogging as part of your B2B content marketing program.

23. 03. 2012

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Why Adam Smith Invented Content Marketing

Find out why content marketing is one of the best examples of enlightened self-interest ever seen after 350 years of disagreements and disputes.

21. 03. 2012

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Is B2B content marketing jumping the shark?

Some brands are ruining their B2B content marketing by publishing too much, with too little thought. They’re jumping the shark.

13. 03. 2012

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Godless Barbarians at the Gates of IT

Cloud, consumerization and startups are the push, but who’s pulling? An examination of a new and growing market. A thrilling tour into the future of the…

28. 02. 2012

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B2B Content Marketing: Infographic Angles of Attack

Yes, there are good infographics and bad infographics. But, more importantly, there are different kinds of good infographics.

22. 02. 2012

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Conversations with Lucy: the trouble with virtual customer support

Lucy is a virtual customer care agent who works for my mobile operator, O2. I have spent many hours talking to Lucy

17. 02. 2012

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The problem of content quality

For readers, there is no quality content problem. For publishers, there is a quality content problem.

16. 02. 2012

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Viral videos? First have a B2B video marketing strategy

A client asked for a bit of help in putting together a video strategy for next year’s marketing plan. In writing a

08. 02. 2012

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Starting with an earthquake and building to a climax

What John Watton andStan Woods talked about during Velocity’s first Marketing Masters interview.

07. 02. 2012

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