Blog

How many marketing managers are up to the data-driven task?

It’s painful as the marketing profession adapts to the new data- and technology-driven demands made of it.

30. 08. 2012


GatherContent: Another marketing technology review

If you’re working on a pretty large-scale web content project, GatherContent just might rock your world.

28. 08. 2012


The B2B Content Marketing Trends Report

Holger Shulze’s survey of the B2B Technology Marketing community shows content marketing trends. It’s booming!

23. 08. 2012


Visual marketing vs stupid old words

Words are dead. Visual marketing is the new religion. A doddering old wordsmith fights back while admitting defeat.


Diary of a Content Pimp 5 – Content analytics and the power of the series

A statistical study of the performance of our blog posts in series (like this one) versus stand-alone posts…

22. 08. 2012


B2B Content Marketing Models II: The Webinar

It’s just about as close as you can get to a face-to-face conversation, but it’s often fumbled. On the webinar…

17. 08. 2012


B2B mobile websites using responsive web design

The new Velocity website was built using responsive web design so it’s mobile-friendly. Here’s why and how.

10. 07. 2012


Diary of a Content Pimp 4 – Forms Don’t Kill Campaigns, Marketers Do!

Our campaign diary shows why forms are not your enemy. They’re your friends.

05. 07. 2012


Diary of a Content Pimp 2 – Goals, Metrics & Fears

The one about our goals for the Content Marketing Checklist campaign and the metrics we’ll use to track them.

28. 06. 2012


Diary of a Content Pimp 1 – The kick-off

The first in a series of posts telling the story behind the Content Marketing Strategy Checkllist campaign.

21. 06. 2012


The B2B Content Marketing Strategy Checklist is born

A Content Marketing Strategy Checklist is born! We’re proud of our new baby and hope it helps you do great things.


Content Analytics I: The Weekend Conversion Hypothesis

Flush with time and surfing leisurely for insight, surely these kinds of site visitors convert at a higher rate?

19. 06. 2012