Blog

7 critical elements of a great content brief

Great content starts with a great content brief. Here’s how to write a great content brief, including these 7 essential things.

28. 03. 2015


The client and the infographic

Signal Noise on information design and agile project management

27. 02. 2015


Marketer Automation: meet your robot overlords

Software and automation are replacing marketers right now and the trend is growing. In short, we’re all screwed.

20. 02. 2015


The problem with positive

They probably taught you to keep your marketing positive. Here’s why positivity is actually a bad thing.

06. 02. 2015


How to use swear words in your fucking marketing

Some people think it’s never okay to use profanity in marketing. But they just might be missing a powerful weapon.

19. 01. 2015


Getting a B2B content marketing job at Velocity

What we look for when we interview candidates for jobs at Velocity. Well, Doug’s view anyway.

27. 11. 2014


There are two types of creatives. (There. I said it.)

It’s nice to think every creative’s different. But we usually fit into one of these two buckets.

18. 11. 2014


My Brain Hurts: The Marketing Profs B2B Marketing Forum

I went to Marketing Profs B2B Forum and you didn’t so I got the swag and all you get is this silly write-up

11. 10. 2014


Keep it structured, stupid

Why a lack of structure is the ultimate killer of content quality (and other breaking news)

29. 09. 2014


A review of reviews of Ann Handley’s ‘Everybody Writes’

Everybody is writing reviews of Ann’s new book. This is a review of the better reviews. It’s silly.

26. 09. 2014


Book Review: Global Content Marketing

Global content marketing is a unique beast. Pam Didner helps you tame it in this short, clear, practical book.

21. 09. 2014


A test drive of Snip.ly, a cool social sharing tool

We tried Snip.ly, a cool new content sharing widget. And we like it! With small caveats. Here’s our test drive.

17. 09. 2014