- Don’t assume that your tweets will live any longer (or make any more impact) than a burp
- Make sure your own best blog posts aren’t lost forever under stuff like… this (we have a Featured Post over there on the right that’s much better)
- Keep a column or two free in TweetDeck for the people you really rate
- Be generous in retweeting the best and ruthless in ignoring or unfollowing the rest (we all need to encourage the real contributors and discourage the deluded)
- Make sure your content marketing extends beyond Twitter alone – or your campaigns won’t have legs
- Spin old content into new so it has its micro-moment in the sun (Andy Warhol had the right idea but was off by about 14 minutes and 45 seconds)
- Don’t be shy about tweeting about the same topic in lots of different ways (within reason). Chances are no one will see two of your redundant tweets.
- It’s okay not to tweet – if I don’t see you for a while, I’ll just assume you got a life
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Comments
Mark McClure October 24th, 2010
Go on, ask Zoë if she tweets…
My 14 yo has no time for it.
Video ichat and a FaceBook window keeps her online conversations alive and tingling across several continents and timezones.
“Twitter’s for fossils”, she tells me… gulp.
Yes, the rating button might help.
In the meantime, I keep separate twitter feeds for me top 10 favs using pluggio.com.
If you guys come good I might add you 🙂
The coaches’ musings make me smile (see, I was one of ’em, in a way.) The very worst though are the biz ops marketers… a recursive hell awaits those digital spinners of hopes and dreams.
Doug Kessler October 31st, 2010
Nice one Mark.
You’re right, Zoe has no time for Twitter (nor does Hannah, her 16-year-old sister).
I do the column thing too but with more like 30 favourites.
I tease the life coaches and social media ninjas with a wink — there are great ones and… not-so-great ones…