It does what it says on the tin: helps farmers monitor slug infestations by mapping slug activity. It’s the polar opposite of glamorous, but an excellent example of content marketing: picking an issue that’s important to your customers and adding value to their understanding of that subject.
Okay, slugs are a bit of a joke to us tech market types, but if your livelihood is winter wheat and you just stepped on a 3cm Deroceras... Bayer Crop Science just might become your best friend.
We’d love to hear about any other innovative content marketing you’ve seen out there.
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