Slugwatch: the power of content marketing

We were just having a really thought-provoking conversation about content marketing with Andrew Findlater and Hooman Bassirian from Reed Business and they told us about Slugwatch, a service for UK farmers from Bayer Crop Science.

It does what it says on the tin: helps farmers monitor slug infestations by mapping slug activity.  It’s the polar opposite of glamorous, but an excellent example of content marketing: picking an issue that’s important to your customers and adding value to their understanding of that subject.

Slugwatch by Bayer Crop Sciences

Okay, slugs are a bit of a joke to us tech market types, but if your livelihood is winter wheat and you just stepped on a 3cm Deroceras... Bayer Crop Science just might become your best friend.

We’d love to hear about any other innovative content marketing you’ve seen out there.


There are no comments yet for this post.

Leave a comment