Sales and Marketing: the same hymn sheet
There’s a lot of talk these days about the alignment of sales and marketing — and for good reason. As marketing automation and lead generation pick up speed, B2B marketers are realising that the key to success is getting the two owners of the pipeline to agree on the most important things: the goals, the definitions of a great lead and the metrics for success.
Our friend Stephanie Tilton (one of the Savvy B2B Marketers) and the folks at AG Salesworks have just published an excellent eBook on the subject: Gear Up For Success: 8 Steps to Get Sales & Marketing Cranking in Unison:
This stuff is important and the eBook does a great job of explaining why — and how to start aligning now.