Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Abbreviations, Acronyms & Jargon
Abbreviations, acronyms and jargon in general are pretty much unavoidable in tech marketing copy. If this really bothers you, read this post.
Doug Kessler | 20. 10. 2007
How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEO
Let’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at so
Roger Warner | 10. 10. 2007
Customer-guided marketing: is yours?
Everybody in technology companies thinks they’re ‘customer-centric’. In our experience, few really are.
Doug Kessler | 06. 10. 2007
The New School of Public Relations – Raising Awareness for the Rest of us: Online PR
We all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case…
Roger Warner | 05. 10. 2007
A letter from Mr Al Fayed. It’s how you say it that counts….
In a world where information and content is increasingly free and worryingly undifferentiated, it really pays when you go the extra mile.
Roger Warner | 13. 08. 2007
x5 reasons to blog
That’s right, FIVE reasons your company should blog. Count ’em…
Roger Warner | 13. 07. 2007
YouTube for B2B Technology Marketing
Just posted a short film we did for BT Counterpane in the US on to YouTube. It’s an interview with Bruce Schneier, security guru.
Doug Kessler | 20. 06. 2007
Earning the right to sell to CIO’s
We just produced a powerful piece of high-end direct mail for BT Counterpane.
Doug Kessler | 18. 06. 2007
What makes a good web site?
See “No One Belongs Here More than You”, a promotional site for Miranda July’s book.
Roger Warner | 11. 04. 2007
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
