Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Check out the eBook Ebook
We came across a great new e-book from Jonathan Franz, a great copywriter based in Massachusetts, yesterday on the emerging discipline of e-books.…
Stan Woods | 07. 08. 2009
The Web Form Wall
Do you let people download your content without giving any details or ask them to fill out a web form to capture their data? The debate rages on…
Doug Kessler | 06. 08. 2009
The white paper is dead…or is it?
The role of the white paper in B2B marketing
Stan Woods | 16. 06. 2009
The Content Marketing Workbook
A free eBook on thought leadership and content marketing for B2B marketers, from Velocity the B2B marketing agency.
Doug Kessler | 11. 06. 2009
Choose your patients carefully
Everyone talks about B2B marketing as if its job is to hoover up leads and throw them in a funnel. In reality, it’s a customer selection job.
Doug Kessler | 08. 06. 2009
Velocity/ShipServ shortlisted for Best B2B Campaign at New Media Age Awards
Velocity, the leading B2B marketing agency, provides an overview of the goals and results of a B2B social media engagement programme by
Stan Woods | 14. 05. 2009
Why we steal from our clients.
Creativity doesn’t just come from the agency side.
Doug Kessler | 06. 05. 2009
Web personas and Mind Maps
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do…
Stan Woods | 22. 04. 2009
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
