How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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Clean tech marketing and green tech marketing: a different kind of B2B
A recent Velocity slideshare on Clean Technology marketing and Green Technology Marketing. It’s a different kind of B2B marketing.
Doug Kessler | 07. 04. 2009
Bessemer’s Ten Laws for SaaS companies
Bessemer Venture Partners on the ten Laws of SaaS success.
Doug Kessler | 02. 04. 2009
Don’t get lost on the mobile Web: a mobile marketing e-Book
New downloadable e-book on mobile content discovery from mobithinking.com and dotMobi
Stan Woods | 26. 03. 2009
The Disruptive Idea: that’s what it’s all about
Cut through the mountains of marketing babble. Only one thing matters: the Disruptive Idea. Got one? It’s hard to fail. If you don’t, oh dear
Doug Kessler | 24. 03. 2009
ROI and social media marketing for B2B
How to justify spending budget on online PR and social media marketing.
Stan Woods | 19. 03. 2009
A B2B Social Media Checklist
A one-page checklist to help B2B marketers get the most of social media every time they publish a new piece of content
Doug Kessler | 12. 03. 2009
‘Inspired by Kittens’ – Five branding lessons from social media
Social media lessons for B2B marketers
Stan Woods | 05. 03. 2009
Velocity commissions new Alan Kitching poster
Velocity, the B2B marketing agency, has commissioned a new poster by Alan Kitching, artist and letterpress printer.
Doug Kessler | 02. 03. 2009
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
