How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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B2B marketing agency Velocity creates new website for intranet providers SmallWorlders
Velocity, the B2B marketing agency for technology companies, has just announced a new website for SmallWorlders, specialists in intranets for marketing and…
Angus Woods | 14. 01. 2010
How often do you need to publish content? 1-7-30-4-2-1
How frequently should you publish stuff for your content marketing program?
Doug Kessler | 04. 12. 2009
Woo hoo! John Watton, B2B Marketer of the Year
Woke up in a haze on a strange sofa in an unknown flat. Looked down: dinner jacket. Weird purple stain on shirt. Ah
Doug Kessler | 26. 11. 2009
Why B2B customers are easier to lose than convert in one visit
Converts to digital conversion practices abounded at Econsultancy’s Marketing Masterclass last week. Find out how you can be the last funnel standing in…
Neil Stoneman | 24. 11. 2009
16 ways to alienate a B2B buyer
Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. Here are 16 ways to alienate B2B buyers.
Doug Kessler | 10. 11. 2009
Lethal Generosity: a key principle of social media marketing?
Lethal Generosity is a key principle of social media marketing.
Stan Woods | 05. 11. 2009
How you market is almost as important as what you market
In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy…
Stan Woods | 26. 10. 2009
The Velocity B2B Marketing Tube Map
The Velocity B2B Marketing Tube Map, a journey planner for all B2B marketers, trainspotters and London-o-philes.
Doug Kessler | 19. 10. 2009
B2B blogging for beginners
Blogging is important in B2B marketing. Here are some blogging tips for beginners, from Velocity, the B2B marketing agency.
Doug Kessler | 14. 09. 2009
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
