The Velocity B2B marketing blog

One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.

Have a look around. Drop a controversial comment. Or give us a real piece of your mind.

Latest posts

    How to structure a B2B argument

    B2B marketing always comes down to building an argument; telling a story that leads to an inescapable conclusion: ‘You need to buy this, now.’ If your…

    Doug Kessler | 16. 07. 2010

    B2B Marketing Internship: My Week

    We’ve been advertising for geniuses at Velocity recently. And we’ve had one in the making with us for the past week in the shape of Surbiton High’s Fleur…

    Angus Woods | 09. 07. 2010

    The power of beliefs in B2B marketing

    Check out this great TED Talk by Simon Sinek on the power of beliefs in marketing. Great leaders and great companies start with beliefs not facts, policies,…

    Doug Kessler | 02. 07. 2010

    B2B Copywriting: hitting the sweet spot

    There are four kinds of B2B copywriting and they fall into the neat little quadrants formed when two important axes intersect: Clarity and Authenticity. If…

    Doug Kessler | 30. 06. 2010

    London-Based B2B Agency Runs Out of Tea

    Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which…

    Doug Kessler | 02. 06. 2010

    The value of story? About 2,776%

    We’re always talking about how important a story is in marketing — but now someone has finally proven it with an ingenious experiment. As…

    Doug Kessler | 28. 05. 2010

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