Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Cross-Promoting B2B Content: Project Open Robe Part 4
The value of cross-promoting B2B marketing content? It multiplies your goodies—and it’s free. Not a bad ROI, right?
Doug Kessler | 04. 10. 2010
B2B Marketing Analytics – Project Open Robe Part 3
B2B marketing analytics campaign tracking with Velocity’s Project Open Robe on the back of the B2B Marketing Manifesto
Neil Stoneman | 01. 10. 2010
B2B Case Study Live – Project Open Robe – part 2
B2B Case Study live: Project Open Robe Part 2, in which Velocity, the B2B Marketing Agency shares it’s experiences in promoting the B2B Marketing Manifesto.
Doug Kessler | 24. 09. 2010
B2B Marketing Analytics: Project Open Robe
B2B marketing analytics start at the planning stage. Velocity shows you just how an analytically driven plan supports your B2B marketing objectives.
Neil Stoneman | 22. 09. 2010
Are walled gardens the end of the party for web analytics?
No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to…
Angus Woods | 25. 08. 2010
Modern SEO: optimize for show, organize for dough
B2B marketing teams no longer look to search engine optimizers as the pop stars of the industry. And the challenge is changing fast a result.
Neil Stoneman | 17. 08. 2010
Anatomy of a project: Calnetix
We’ve just completed a big project for Calnetix, a company that turn waste heat from industrial processes into energy. It’s green, clean, and it saves…
Angus Woods | 16. 08. 2010
Ten ways that B2B marketing copy goes wrong
Let’s face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of…
Doug Kessler | 16. 08. 2010
Why bounce rate envy doesn’t help anyone, not even marketers
Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a…
Angus Woods | 11. 08. 2010
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
