Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Sometimes content is not the answer. A content marketing fail.
As powerful and versatile as content is, it’s not the right tactic for every marketing challenge. Here’s a story of a content marketing fail.
Doug Kessler | 08. 04. 2013
Introducing The Center of Content Excellence
Big companies are suffering from content proliferation syndrome. A Center of Content Excellence can help.
Doug Kessler | 23. 03. 2013
6 ways to turn comments into content
How to turn blog comments into great content for your content marketing programs. A simple tip but a powerful one.
Doug Kessler | 14. 03. 2013
Why the content marketing backlash is getting it wrong
An angry mob is forming to denounce content marketing. Here’s why I think they’re mostly (but not all) wrong.
Doug Kessler | 27. 02. 2013
The fickle process of defining success
How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs
Jessie Tracy | 21. 02. 2013
Great content marketing is a filter not just a magnet
We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.
Doug Kessler | 19. 02. 2013
Where Good Digital Marketing Stories Start
At the heart of all good things is an unresolved conflict. Here are some unresolved conflicts of digital marketing.
Ryan Skinner | 18. 02. 2013
Behind the Crap: what it feels like to go viral
A diary of the roller-coaster ride we took when the Crap slideshare went kind of viral on us. Hint: it was fun.
Doug Kessler | 14. 02. 2013
19 verbs that help to build your new marketing team
All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
Stan Woods | 13. 02. 2013
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
