How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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Content remarketing experiment, Part 2: the content funnel
The results part of our content retargeting experiment. We learned a lot. And we like this stuff.
Doug Kessler | 27. 08. 2013
B2B Marketing Agency of the Year?
Velocity has been shortlisted for the B2B Marketing Agency of the Year award. Which is nice.
Doug Kessler | 30. 07. 2013
Predatory Thinking: a book review
Dave Trott book. Excellent book. Written in short sentences. Smart ideas. Recommended. Good read.
Doug Kessler | 11. 07. 2013
Why I hate Powerpoint
Powerpoint sucks. Or, Why the entire Powerpoint team should be dipped in chicken fat and made to sing the Marseillaise naked. On YouTube.
Doug Kessler | 05. 07. 2013
Content Remarketing: an experiment with Resonance, Part 1
Can ad remarketing work for content marketers? We ran an experiment to find out. Here’s the first installment.
Doug Kessler | 01. 07. 2013
Salesforce acquires Exact Target: what it means to B2B marketers
What does the latest consolidation in the marketing automation space mean to B2B marketers? A lot as it turns out.
Doug Kessler | 04. 06. 2013
How to master Content Marketing Metrics in 8 easy reads
Why metrics are a critical success factor in content marketing – including 8 really good pieces of content,
Angus Woods | 03. 06. 2013
I’ll have what she’s having is not a marketing strategy
Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions
Jessie Tracy | 29. 05. 2013
We’re looking for a writer
Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.
Doug Kessler | 28. 05. 2013
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
