Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Content Marketing slides into the Trough of Disillusionment
I just got back from Content Marketing World, our discipline’s annual pilgrimage to Cleveland, Ohio. I usually do a kind of random, listy round-up of…
Doug Kessler | 15. 09. 2015
Talking to chairs at Inbound 2015
Doug speaks at Inbound 2015 and comes away with a whole new set of neuroses to add to his collection.
Doug Kessler | 14. 09. 2015
‘The Story of Content’: a film review
A rave review of the new documentary, The Story of Content, by the Content Marketing institute and BrightCove.
Doug Kessler | 09. 09. 2015
Velocity And Sprint win content marketing launch of the year
Velocity swallowed our arrogance and entered some awards — and won one and are finalists for others. Woo-hoo!
Doug Kessler | 07. 09. 2015
The glossary of terms as B2B content marketing
A glossary can be a great piece of content if your world is fast-changing and your audience needs help.
Doug Kessler | 06. 09. 2015
Let’s Steal From ‘Epic Split’
In the second of our ‘Let’s Steal From’ series (The first one was about Follow The Frog), I want to look at what just might be the most famous B2B marketing…
Doug Kessler | 22. 07. 2015
Tripping my brains out at The Do Lectures
Not a very B2B thing but a super-relevant experience for anyone wanting to change anything.
Doug Kessler | 21. 06. 2015
Why ‘customer centricity’ is a cursed message
I’m getting pretty sick of ‘customer centric’ – the latest buzzword to pollute and distract good marketers.
Harendra Kapur | 12. 06. 2015
Let’s Steal From ‘Follow The Frog’
In this first in a series analysing great content, we tear apart Follow The Frog, a fast, funny masterpiece.
Doug Kessler | 11. 06. 2015
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
