Neil Stoneman | 17. 04. 2025
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
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What content marketers can learn from the first lines of some of the world’s greatest novels. (It’s more than you might imagine).
Doug Kessler | 04. 01. 2016
An analysis of the greatest infographic of all time – Minard’s graphic of Napoleon’s Russian campaign – with lessons for every B2B content marketer.
Doug Kessler | 07. 12. 2015
Ann Handley was in town and she was good enough to swing by Velocity HQ to chat about her life in B2B content marketing and her approach to writing.
Adam Ketterer | 23. 11. 2015
B2B case studies should be amazing content, but they hardly ever are. Here’s what’s wrong with one of the most popular formats in B2B marketing.
Irene Triendl | 23. 11. 2015
Prezi is a powerful storytelling medium. But it’s also fiddly as hell. Here are our 8 tips for producing great Prezis with less pain.
Doug Kessler | 20. 11. 2015
Great B2B content marketing comes from your company’s beliefs. Here’s why you should celebrate what you value, starting with ‘Why’ (as Simon Sinek says).
Doug Kessler | 14. 11. 2015
Received wisdom says a marketing agency should never build its own website. But received wisdom is overrated, so we built the new Velocity site.
Adam Ketterer | 16. 10. 2015
I just got back from Content Marketing World, our discipline’s annual pilgrimage to Cleveland, Ohio. I usually do a kind of random, listy round-up of…
Doug Kessler | 15. 09. 2015
Doug speaks at Inbound 2015 and comes away with a whole new set of neuroses to add to his collection.
Doug Kessler | 14. 09. 2015
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Most marketing benefits companies over buyers. Discover why B2B marketers must shift from self-interest to buyer advocacy.
Cameron Williams | 29. 01. 2025
The B2B marketing funnel is killing your marketing strategy. Jobs to Be Done is a two-pronged approach to build a content strategy based on your buyers’…
Lisa Dare | 16. 01. 2025
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
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