Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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The 15 B2B copywriters I don’t want to be
Great B2B copywriters are really hard to find. And inside every one, there are 15 hacks. We out them in this post.
Doug Kessler | 01. 07. 2016
The B2B marketing data lake: a book review
A review of The Marketing Data Lake, a new book about a revolutionary approach to big data marketing and total accountability.
Doug Kessler | 14. 06. 2016
Marketing data fragmentation in B2B
Why data fragmentation is the most pressing challenge facing every B2B marketing team right now.
Doug Kessler | 14. 06. 2016
Content Marketing Analytics: What’s The Point?
B2B content marketing analytics are still emerging. What’s stopping you from leading the charge to better, more creative content
Neil Stoneman | 27. 05. 2016
B2B writing: It ain’t just writing
There’s a hell of a lot more to B2B writing than meets the eye.
Harendra Kapur | 20. 05. 2016
Bridging Marketing Automation’s Progress Trap
Marketing automation is a progressive B2B marketer’s friend. But treat it as a sprint and you might never see the finish line
Neil Stoneman | 17. 05. 2016
Let’s Steal From GE’s Paths of Flight
What can content marketers learn from Paths of Flight, the amazing video from GE Aviation? Lots and lots, actually.
Doug Kessler | 16. 05. 2016
The art of creative translation
For great creative, standard translation is bad. A heartfelt plea to give a shit and cough up that little bit extra for a proper transcreation job.
Irene Triendl | 11. 05. 2016
The Great Convergence begins
The walls that separate the main customer-facing disciplines are falling fast. And it’s a good thing.
Doug Kessler | 08. 05. 2016
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
