Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Content Lego: How to unlock latent value from your marketing
I don’t like fads: never have, never will. That’s why the advertising industry – for the whole of January – pisses me right off. Will that…
Neil Stoneman | 21. 12. 2016
Content marketing fail? Ask your audience why.
Our latest content marketing video performed so poorly that we asked our audience why it flopped. Here’s what happened.
Doug Kessler | 13. 12. 2016
From Benchmarks to Insight – your content marketing metrics
Clients always ask us about using benchmarks in their content marketing metrics. People seem to love them – and we can see why. But don’t get carried away
Lauren Armstrong | 12. 12. 2016
Marketing an innovator’s dilemma
Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and…
Harendra Kapur | 05. 12. 2016
The B2B writer’s #1 imperative: honor your audience.
Great writers are all different — but they all start with respect for their readers. Here are Christopher Hitchens and George Saunders on just that point.
Doug Kessler | 21. 11. 2016
A great B2B content format: the long-ass web page
A new content format is a powerful thing. But sometimes marketers overlook a great format with lots of advantages: the long-ass, multi-media web page.…
Doug Kessler | 02. 11. 2016
Vision fatigue in B2B tech content marketing
In B2B tech content marketing, you spend a lot of time championing a vision. Sometimes, that’s a bad thing.
Harendra Kapur | 31. 10. 2016
Why every writer should try B2B copywriting
Read about the difference between writing and B2B copywriting and find out why honing your B2B abilities will make you an all-round better writer.
Clark | 19. 10. 2016
Why marketers suck at answering ‘What do you do?’
You’d think marketers would be great at telling people what they do and why it matters. Here’s why we aren’t.
Will Green | 12. 10. 2016
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
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We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
