How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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Content marketing fail? Ask your audience why.
Our latest content marketing video performed so poorly that we asked our audience why it flopped. Here’s what happened.
Doug Kessler | 13. 12. 2016
From Benchmarks to Insight – your content marketing metrics
When we work with clients, often we’re asked about benchmarks. People seem to love them – and we can see why. Answering the question, “How are we…
Lauren Armstrong | 12. 12. 2016
Marketing an innovator’s dilemma
Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and…
Harendra Kapur | 05. 12. 2016
The B2B writer’s #1 imperative: honor your audience.
I have mixed feelings when people refer to ‘the Velocity voice’. I love that we have a distinctive, even recognisable way of writing and that…
Doug Kessler | 21. 11. 2016
A great B2B content format: the long-ass web page
A new content format is a powerful thing. But sometimes marketers overlook a great format with lots of advantages: the long-ass, multi-media web page.…
Doug Kessler | 02. 11. 2016
Vision fatigue in B2B tech content marketing
In B2B tech content marketing, you spend a lot of time championing a vision. Sometimes, that’s a bad thing.
Harendra Kapur | 31. 10. 2016
Why every writer should try B2B copywriting
When people ask about our professions, for some reason we not only tend to answer but answer truthfully. If you’re a writer, these encounters can feel a…
Clark | 19. 10. 2016
Why marketers suck at answering ‘What do you do?’
You’d think marketers would be great at telling people what they do and why it matters. Here’s why we aren’t.
Will Green | 12. 10. 2016
The Numbers Game: 8 Content Marketing Accountability Steps
I loved Chad Pollit’s post Content Marketing World post on why “Google Ruined Content Marketing”. Chad puts Google’s long tail in his firing line…
Neil Stoneman | 11. 10. 2016
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
