Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Velocity opens office in New York
London-based B2B marketing agency Velocity Partners opens its second office in New York City after winning Content Marketing Agency of the Year 2016.
Doug Kessler | 23. 05. 2017
Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared
Two ads just went viral: Pepsi’s Kendall Jenner fiasco and Heineken’s ‘World’s Apart’ experiment. One flopped. One soared. But are they really so different?
Doug Kessler | 05. 05. 2017
Why you should go to content marketing conferences
Content marketing conferences are everywhere. It’s tempting to sit them out. Here’s why you really shouldn’t.
Doug Kessler | 27. 04. 2017
Let’s steal from the Airbnb City Guides
Airbnb are SO good at smart, useful, on-brand content – and their City Guides are a perfect example. Here’s what you can steal from them…
Doug Kessler | 27. 03. 2017
6 examples of insane honesty in content marketing
6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.
Doug Kessler | 01. 03. 2017
The case for cojones in B2B marketing
Great B2B marketing takes cojones. So why the hell are we so conservative as marketers?
Harendra Kapur | 22. 02. 2017
Managing expectations in content marketing: a pretty good guide
Managing your audience’s expectations is the second most important factor in content marketing success. Or is that over-promise?
Doug Kessler | 03. 02. 2017
The innovator’s imperative: pissing about with tech
Our version of innovation starts with not knowing what we’re doing – and that’s a good thing.
Adam Ketterer | 16. 01. 2017
Virtual insanity – How we can use VR in B2B marketing
“Hey, that’s not fair! The zombies sneak up behind you!”
Will Green | 04. 01. 2017
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
