How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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Days when you just don’t wanna.
We all have days when we just don’t want to do… anything. What if they’re actually okay?
Doug Kessler | 11. 11. 2019
Something happened.
As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.
Doug Kessler | 04. 11. 2019
Understand why people should NOT buy your products
Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.
Doug Kessler | 30. 10. 2019
10 (or so) principles of writing at Velocity
We’re in the lucky position where the Velocity writing team is growing like crazy – we’ve made three new hires over the last couple of weeks…
Emma Langley | 23. 10. 2019
Fortnite just pulled off an incredible marketing scam
How do you turn downtime into a global event?
Luke Gain | 16. 10. 2019
You don’t own your story
Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.
Andrew London | 09. 10. 2019
Using marketing to deflect time-wasters like me
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
Doug Kessler | 30. 09. 2019
The art of narrowing your offer even if it hurts your soul
Just because your product does lots of things doesn’t mean you should talk about lots of things. Think narrow.
Doug Kessler | 23. 09. 2019
Authority always wins
You don’t want to be known for service. You want to be known for authority.
Jessie Tracy | 16. 09. 2019
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
