How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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It’s Always Sunny in Philadelphia: Good lessons from bad marketing
‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…
David Bard | 25. 11. 2019
B2B and B2C: Two nations divided by a common language
We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…
David Bard | 18. 11. 2019
Days when you just don’t wanna.
We all have days when we just don’t want to do… anything. What if they’re actually okay?
Doug Kessler | 11. 11. 2019
Something happened.
As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.
Doug Kessler | 04. 11. 2019
Understand why people should NOT buy your products
Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.
Doug Kessler | 30. 10. 2019
10 (or so) principles of writing at Velocity
When new writers join Velocity, we give them a little list of what it takes to be successful. Today, we thought we’d share that list with you
Emma Langley | 23. 10. 2019
Fortnite just pulled off an incredible marketing scam
How do you turn downtime into a global event?
Luke Gain | 16. 10. 2019
You don’t own your story
Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.
Andrew London | 09. 10. 2019
Using marketing to deflect time-wasters like me
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
Doug Kessler | 30. 09. 2019
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
