Velocity’s next era
Jessie Tracy | 22. 10. 2025
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
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On Velocity’s Culture: airing out something that maybe we shouldn’t
A different kind of Values Statement. More an exploration of culture by exploring this one, we think rather special culture.
Doug Kessler | 05. 12. 2020
How Drift thinks about B2B online events: an interview with Mark Kilens
Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.
Doug Kessler | 30. 11. 2020
Stop your content performance KPIs from ruining your content
Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come…
Andrew London | 17. 11. 2020
Want to feel good about working in marketing in 2020? Get real.
Being in the optimism business in 2020 feels really weird.
Maybe the answer is to change the way we think about optimism.
Jack Law | 11. 11. 2020
10 Content Marketing Performance Metrics
Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.
Duarte Martins | 17. 08. 2020
The Relationship Between Content Marketing and SEO? It’s Complicated.
There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).
Neil Stoneman | 04. 08. 2020
WFH #10: This 2020 thing isn’t great for creativity, is it?
Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.
Andrew London | 23. 07. 2020
The Vineyard Community Interview
The Vineyard Community Interview | See how the Richmond-based charity helps at-risk people get back on their feet. Read our interview with beneficiary and…
Joe Richards | 14. 07. 2020
When a white couple helped me break and enter
A marketer’s view on why we need to always remember the individual.
James Konotey-Ahulu | 02. 07. 2020
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Velocity’s next era
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
Jessie Tracy | 22. 10. 2025
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
