Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Ask Leela : Changing from SurveyMonkey to Momentive
How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.
Doug Kessler | 03. 09. 2021
Why you should kill more content
Marketers are supposed to finish the content they start, right? Maybe not. In fact, almost definitely not.
Doug Kessler | 29. 06. 2021
Advancing into audio: lessons from a seasoned podcaster
Samira Conteh, co-creator of the “Black, Broke and Brilliant” podcast, shares her tips for getting a new podcast off the ground. Practical, inspiring, and…
Samira Conteh | 16. 06. 2021
Three ‘Why’ questions you need to answer fast and well
Too many B2B marketing teams fail to answer these three questions. You can fix that.
Doug Kessler | 04. 05. 2021
How to write FAQs – an FAQ for B2B
We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.
Doug Kessler | 25. 03. 2021
Meaning, metrics and mojo: the 3 keys to B2B marketing today
If we had to boil down the big challenges for any B2B marketer—to 3 words all starting with M—this would be that.
Doug Kessler | 16. 03. 2021
How Sara Varni thinks: a chat with Twilio’s CMO
Twilio is one of the hottest companies in B2B. Check out CMO Sara Varni’s insights on B2B branding, Push/Pull strategies, marketing to developers and lots…
Doug Kessler | 02. 03. 2021
The B2B Show Must Go On: online events are the new F2F
A big part of B2B marketing is the live event—and a lot of marketing teams are really missing them. The monthly speaker lunches, quarterly offsites,…
Michael Toedman | 26. 01. 2021
On Velocity’s Culture: airing out something that maybe we shouldn’t
A different kind of Values Statement. More an exploration of culture by exploring this one, we think rather special culture.
Doug Kessler | 05. 12. 2020
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
