Content Differentiation: Doug Does Mad Marketing TV

An avatar of the author

Doug Kessler

03. 03. 2012 | 1 min read

Content Differentiation: Doug Does Mad Marketing TV

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

I’ve been a follower of Jeff Ogden’s Mad Marketing TV series on YouTube — lots of great B2B marketing interviews. So I was honoured to be asked to be a guest.

My topic: Content Differentiation – how to make your content leap out from the fast-rising content ocean.
As content marketing goes mainstream, this will become the big challenge for all of us. It’s no longer enough to have an eBook. Now you have to build a content brand around really differentiated pieces.

Check out the interview (and sorry about the green jumper — Don Draper I ain’t):

Jeff puts out an edited interview every Thursday, then a follow-up chat called the After-Party ever Tuesday (a cool idea).
Here’s my after-party (sans disco ball):

Thanks again, Jeff, for inviting me on to your show.

Published in:

  • B2B Content Marketing

  • b2b-lead-generation

  • b2b-marketing

  • b2b-technology-marketing

  • content

  • content-marketing

  • copywriting

  • lead-generation

  • Thought Leadership

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


There are no comments yet for this post. Why not be the first?

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.