B2B Content Marketing agency spreads the love

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Doug Kessler

03. 07. 2013 | 2 min read

B2B Content Marketing agency spreads the love

2 mins left

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We love guest posting on blogs and sites we admire. It’s not just the ego strokes (“Look, Mom, I’m on CMI!”) or the backlinks (which, these days, make me feel kind of dirty even thinking about) – it’s the idea that we’re reaching more B2B content marketers than we could reach on our own blog.

But the thing I hate about guest blogging is that I feel like I’m robbing the Velocity blog of all the goodies that fresh content confers – and robbing our dedicated readers (all seven of them) of the pleasure of our posts.

The solution? A quick round up of good things we’ve posted in other places:

Feeding the Social Beast

A post on Social Media Explorer about how social media sucks up lives and spits out empty husks of marketers.

Talking to Young Marketers About Social Masturbation

It’s an uncomfortable conversation but it’s important to air these things – also on Social Media Explorer.

Forget About Personas, Meet Some Real People

Why we need to stop hiding behind empty persona documents.

What’s So New About Content Marketing?

A defense of our discipline. There’s a LOT that’s new about content marketing in the digital era. This Content Marketing Institute post lays it out.

Six Principles of Great Content Brands

Ann Handley of Marketing Profs asked me to drill down a bit into the Crap slideshare.

Why Marketers Need to Rise Above the Deluge of Crappy Content

Another Crap spin-off, this time for the nice folks at Hubspot.

An Expert Interviews Podcast

I really enjoyed this chat with Greg Elwell from B2B Inbound.

Hope you enjoy these posts.

So what do you think:

If you were me, would you keep guest blogging at this rate or do a lot more on the Velocity blog and a lot less on other blogs?


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  • B2B Content Marketing

  • blogging

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  1. Colin

    July 8th, 2013

    Thanks a lot for this guest posting recap!
    If I were you, each time I guest blog, I’d just post a excerpt of the article and a link pointing to the full article (just like Rebecca Lieb for instance: http://www.rebeccalieb.com/blog/2013/07/02/why-repetition-is-integral-to-content-strategy/)
    That would be great as you would not replicate content but your loyal and devoted readers would be informed that you wrote something elsewhere that they may wanna read 🙂

  2. Doug Kessler

    July 8th, 2013

    Good advice, Colin.
    I like the way Rebecca Lieb does it.
    The beginning of the reposting snippet on her own blog is identical to the opening few paragraphs of the guest post out on another blog, then she says, ‘click through to read the rest over here.’
    I wonder if the duplication of those first few paragraphs creates any SEO problems…
    But I like the idea — and it might be better than rounding up lots of guest posts as I did here.
    Thanks again.

  3. Graham Charlton

    July 9th, 2013

    Hi Doug – the excerpt thing is what I suggest to our guest bloggers. I don’t foresee any duplicate content problems. We have tons of sites scraping entire posts from our site, and some of Ashley’s Marketing Week columns are reproduced, with just a few tweaks, on our blog.

  4. Doug Kessler

    July 9th, 2013

    Thanks Graham — that settles that.


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