B2B Content Marketing agency spreads the love
We love guest posting on blogs and sites we admire. It’s not just the ego strokes (“Look, Mom, I’m on CMI!”) or the backlinks (which, these days, make me feel kind of dirty even thinking about) – it’s the idea that we’re reaching more B2B content marketers than we could reach on our own blog.
But the thing I hate about guest blogging is that I feel like I’m robbing the Velocity blog of all the goodies that fresh content confers – and robbing our dedicated readers (all seven of them) of the pleasure of our posts.
The solution? A quick round up of good things we’ve posted in other places:
A post on Social Media Explorer about how social media sucks up lives and spits out empty husks of marketers.
It’s an uncomfortable conversation but it’s important to air these things – also on Social Media Explorer.
Why we need to stop hiding behind empty persona documents.
A defense of our discipline. There’s a LOT that’s new about content marketing in the digital era. This Content Marketing Institute post lays it out.
Ann Handley of Marketing Profs asked me to drill down a bit into the Crap slideshare.
Another Crap spin-off, this time for the nice folks at Hubspot.
I really enjoyed this chat with Greg Elwell from B2B Inbound.
Hope you enjoy these posts.
So what do you think:
If you were me, would you keep guest blogging at this rate or do a lot more on the Velocity blog and a lot less on other blogs?