Enjoyed this article?
Take part in the discussion
Related blog/content
Caveman style ABM is pissing off everyone’s best prospects
I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…
Charlie Langley | 28. 03. 2024
AI and SGE are a long-overdue wakeup call for B2B SEO
Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…
Joe Strugs | 13. 03. 2024
Why teamwork solves the B2B SEO malaise
What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.
Stan Woods | 05. 03. 2024
Comments
Doug Kessler March 23rd, 2016
Great take on an epic Landscape.
Even attempting to make sense of this crazy market seems like a doomed project.
That Scott does it with so much clarity and intelligence is a lesson for lazy content marketers everywhere.
The best stuff takes work. This is the best stuff.
I also appreciate how transparent he is about the methodology and humble about his claims. He knows you can’t be definitive about something so chaotic – but you can still make an honest attempt to rationalise it.
(Agree: it’s great to see IPaaS recognized as a key piece of the puzzle!
Nice one, Hazza.)
Harendra Kapur March 23rd, 2016
So true. Theres so much to be learned from these supergraphics a) as a marketer and b) as a content marketer.
There’s a sort of a ‘content/market’ fit equation at play here – super important problem x hard research x unique POV = content people will beg you for on twitter.
Lionel Binnie M Source March 31st, 2016
Thanks for posting this; I’ve just read up on Scott’s blog
http://chiefmartec.com/2015/01/system-dynamics-2000-marketing-technology-vendors/
It’s very helpful to get a 50,000 ft view of Marketing tech.
I’m a small B2B agency using Hubspot and just getting my arms around some of this stuff.
I spent a few days researching the Marketing tech options before taking the plunge with
Hubspot last fall, and I don’t regret it. Just their training alone is excellent.
Lionel
Lionel Binnie M Source March 31st, 2016
Just thought of something else; I work with SMB’s and they are desperately confused about Marketing technology options. The amount of options. They’re so confused they need help.
I realized that part of what I do is helping them sort through this insane maze of options and by building trust, allowing them to find a good-enough platform. Right now I’ll be steering them to Hubspot, because
they are the best I’ve seen at making marketing tech relatively simple.
They try very hard to make the complex simple(r)
BTW I don’t work for them!