James Cooke

Senior Writer

Half Kiwi, a bit English and a smidge Indian, James is something of a Renaissance man both in origins and interests. In his youth he played with a Prog Metal/Post-Hardcore band that featured in Rocksound magazine. Nowadays, when he’s not writing dynamite copy for our clients, James keeps busy by playing rugby, cycling, attending the theatre and writing an adventure novel for middle graders. You know: the usual stuff.

Perhaps unsurprisingly, James grew up in a house attached to a school. We think he might have actually built the house but when we went to ask him about it he’d left a note saying “back soon: painting chapel”. (Don’t worry: he usually writes a lot more eloquently than that.)

We’ve got 4 posts from James

How to stop throwing shit over the wall

A marketing harmony lesson from The Big Beautiful B2B Blueprint


How to roll out a company roll-up

It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we…


Why creativity gets harder (and more important) in a recession

In a recession, everyone’s a little more skittish. Here’s how to steward anxious stakeholders through the creative ideation process to produce great work.


Four ways a recession can kill your Galvanizing Story

As a recession looms and budgets tighten, your Galvanizing Story can start to crumble.…

14. 10. 2022