James Cooke's posts
Senior Writer
3 results
Why creativity gets harder (and more important) in a recession
In a recession, everyone’s a little more skittish. Here’s how to steward anxious stakeholders through the creative ideation process to produce great work.
B2B marketing / Brand
Four ways a recession can kill your Galvanizing Story
As a recession looms and budgets tighten, your Galvanizing Story can start to crumble.…
14. 10. 2022