James Cooke

Writing Lead

James started his career as an actor, before turning his skills to writing. He specialises in brand positionings and helps to consistently grow our writing team’s strategy skills, all while writing dynamite copy for our clients.

Half Kiwi, a bit Indian, a smidge Sri Lankan, and a crumpet English, James embodies the interdisciplinary way of life in origins and interests. In his youth he played with a Prog Metal/Post-Hardcore band that featured in Rocksound magazine. Nowadays, James keeps busy with repainting rooms in his house on the reg, cycling, attending the theatre and writing an adventure novel for middle graders. You know: the usual stuff.

We’ve got 4 posts from James

How to stop throwing shit over the wall

A marketing harmony lesson from The Big Beautiful B2B Blueprint


How to roll out a company roll-up

It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we…


Why creativity gets harder (and more important) in a recession

In a recession, everyone’s a little more skittish. Here’s how to steward anxious stakeholders through the creative ideation process to produce great work.


Four ways a recession can kill your Galvanizing Story

As a recession looms and budgets tighten, your Galvanizing Story can start to crumble.…

14. 10. 2022


Join James and the team