Stan Woods

Founder

Stan started out in university teaching before moving into military intelligence. By a circuitous route, he found himself heading up the UK’s biggest tech PR company (Brodeur) and flogging it to Omnicom.

We’ve got 31 posts from Stan

Resonance over reach: A conversation with Jay Acunzo

Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…

B2B marketing / Data

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AudiencePlus and the new B2B Go-To-Market: An interview with CEO and Founder Anthony Kennada

What happens when you fall into a B2B CMO job and you don’t know about the B2B playbook so you invent your own? Very good things, actually.

B2B marketing / B2B SEO

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Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign

See what all the gory details of what happens when a B2B agency runs marketing for itself.

B2B marketing / B2B SEO

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Content as community

Social media is rented land, and marketers need to stop building on it.

B2B marketing / Brand

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The new B2B marketing manifesto

Find out what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.

B2B marketing / Brand

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What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like

What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.

B2B marketing

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The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one

Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…

B2B marketing

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The symptoms of the B2B selling sickness

In B2B, Sales and Marketing don’t trust each other. A bad assumption lies at the root of this entrenched problem.

Sales & Marketing alignment

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Why teamwork solves the B2B SEO malaise

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.

B2B marketing / B2B SEO

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Performance branding: Why strategy and data must work together to drive pipeline

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…

B2B marketing / Brand

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The universal digital marketing audit

B2B is changing. To keep up, you need a digital marketing audit – and use the findings to build your strategy for moving forward.

B2B marketing / Data

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Stop the relay race: The evolution of B2B marketing and why yours isn’t working

Explore the evolution of B2B marketing. From a relay race to a rowing team – find out what needs to change.

B2B marketing

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