Stan Woods

Founder

Stan started out in university teaching before moving into military intelligence. By a circuitous route, he found himself heading up the UK’s biggest tech PR company (Brodeur) and flogging it to Omnicom.

We’ve got 30 posts from Stan

AudiencePlus and the new B2B Go-To-Market: An interview with CEO and Founder Anthony Kennada

What happens when you fall into a B2B CMO job and you don’t know about the B2B playbook so you invent your own? Very good things, actually.

B2B marketing / B2B SEO

Read more

Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign

See what all the gory details of what happens when a B2B agency runs marketing for itself.

B2B marketing / B2B SEO

Read more

Content as community

Social media is rented land, and marketers need to stop building on it.

B2B marketing / Brand

Read more

The new B2B marketing manifesto

Find out what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.

B2B marketing / Brand

Read more

What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like

What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.

B2B marketing

Read more

The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one

Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…

B2B marketing

Read more

The Symptoms of the B2B Selling Sickness

Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…

Sales & Marketing alignment

Read more

Why teamwork solves the B2B SEO malaise

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.

B2B marketing / B2B SEO

Read more

Performance branding: Why strategy and data must work together to drive pipeline

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…

B2B marketing / Brand

Read more

The universal digital marketing audit

Digital marketing is changing. To keep up, you need to audit what you’re already doing and use the findings to build your strategy for moving forward.

B2B marketing / Data

Read more

Stop the relay race: The evolution of B2B marketing and why yours isn’t working

In technology, modern customer buying outstrips vendor selling. Explore the evolution of B2B marketing – from a relay race to a rowing team – & find out…

B2B marketing

Read more

19 verbs that help to build your new marketing team

All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.

13. 02. 2013

Read more

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.

Customize