Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation

I just returned from a great week away in the Lower Hebrides – the small cluster of islands to the west of Glasgow. The single malts were stunning, the…

18. 03. 2008


Keywords: how to build an effective strategy in B2B

We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re…

23. 02. 2008


Usability Matters: Make or Break Strategies for B2B Web Sites

You spend a fortune driving people to your website. But you waste this traffic if your site isn’t usable.

01. 02. 2008


Why Blog in B2B? The Final Word…

The ‘why blog?’ question still rages in B2B – and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B…

23. 12. 2007


Why Web Usability Matters

You know the scene. You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Across the table someone…

11. 12. 2007


What’s the freakin’ (Power)point!!??

What’s the point of Powerpoint? A crutch to help you through an uncomfortable challenge (public speaking)? A useful visual aid to convey stories? A pain in…

26. 11. 2007


How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEO

Let’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at so


The New School of Public Relations – Raising Awareness for the Rest of us: Online PR

We all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case…

05. 10. 2007


A letter from Mr Al Fayed. It’s how you say it that counts….

I was doing some long overdue filing this morning and came across the following letter….a response to a misguided mass mailer that inadvertently…

13. 08. 2007


x5 reasons to blog

That’s right, FIVE reasons your company should blog. Count ’em: Improved SEO – a steady flow of dynamic content published on a weekly…

13. 07. 2007


What makes a good web site?

Originality, originality, originality!!! See “No One Belongs Here More than You”, a promotional site for Miranda July’s book. Now, I know…

11. 04. 2007