Neil Stoneman

Performance Director

Neil, the not-so-undercover Scot, started out at Brodeur PR, then paid his dues at BT Global Services, where he learned what inhouse marketing is like – and that he’s really an agency guy at heart. He believes that the difference between good and great content marketing is a little science. That’s why at Velocity he’s got really good at B2B SEO and marketing automation, and launched some of the first Marketo campaigns in Europe. Neil has initiated other great traditions:

  • The contest of kicking the football from one end of the studio to the other and under the foosball table.
  • The Velocity Running, Cycling and Swimming Club (VRCSC). (He’s also the only member who does all three).
  • Using analytics to measure the impact of all that content marketing you’re doing and seeing if it actually makes any sense.

Also, a hugger.

Google Ads Search, Google Ads Display, GA4

We’ve got 43 posts from Neil

7 reasons B2B buyers share content without looking

Find out how you can get people to share your work before they’ve even taken a look.

26. 03. 2010


What’s white, invisible, invaluable and online now?

No internal search returns! Find out how your own site’s search results can turn you into a better informed marketer in minutes.

29. 01. 2010


Why B2B customers are easier to lose than convert in one visit

Converts to digital conversion practices abounded at Econsultancy’s Marketing Masterclass last week. Find out how you can be the last funnel standing in…

24. 11. 2009


It’s Time For The Corporate Galactico

The football season is here. But it’s not just football superstars who’ll make waves this year. Corporate comms teams must also consider signing a Galactico

17. 08. 2009


Simple Steps To A User Focused Site

Psion Teklogix’ New B2B Site

20. 04. 2009


Why Ronald Reagan is the Spitting Image of an internet pioneer

Insights into the rise of multi-media communication and learning with a case study of Ronald Reagan

06. 02. 2009


Spamalot to the Holy Grail: a personal email journey

B2B Email marketing is cheap. And it’s often nasty. A personal approach can save you from a spammer response rate at a premium cost.

21. 11. 2008