Neil Stoneman

Performance Director

Neil, the not-so-undercover Scot, started out at Brodeur PR, then paid his dues at BT Global Services, where he learned what inhouse marketing is like – and that he’s really an agency guy at heart. He believes that the difference between good and great content marketing is a little science. That’s why at Velocity he’s got really good at B2B SEO and marketing automation, and launched some of the first Marketo campaigns in Europe. Neil has initiated other great traditions:

  • The contest of kicking the football from one end of the studio to the other and under the foosball table.
  • The Velocity Running, Cycling and Swimming Club (VRCSC). (He’s also the only member who does all three).
  • Using analytics to measure the impact of all that content marketing you’re doing and seeing if it actually makes any sense.

Also, a hugger.

Google Ads Search, Google Ads Display, GA4

We’ve got 41 posts from Neil

Closing The Robe: Lessons from the B2B Marketing Manifesto campaign

Project Open Robe is over. It’s been fun, but has it led us to marketing heaven or straight to hell? Get the final judgement in our definitive wrap up post.

20. 06. 2011


Project Open Robe 9: The Lead Nurturing Effect.

Project Open Robe shows how you can use lead nurturing to transform your email returns in just one week. It’s lik

12. 11. 2010


Project Open Robe 7 – Can analytics find the world’s best B2B marketers?

We want great B2B marketing clients. But where can we find the people who share our view of the marketing world. Fi

27. 10. 2010


B2B Analytics – Project Open Robe – Part 5

A digital curtain has descended on B2B marketing content. Project Open Robe explores the forms that increasingly guard the door to our resource sections.

15. 10. 2010


B2B Marketing Analytics – Project Open Robe Part 3

Two weeks in and the analytics Robe is wide open. Take a look and see what you can learn from our B2B Marketing M

01. 10. 2010


B2B Marketing Analytics: Project Open Robe

You might call us brave. You might call us stupid. But I like to think we’re honest. Project Open Robe is a warts

22. 09. 2010


Modern SEO: optimize for show, organize for dough

Search engine optimizers are no longer the superstars of B2B marketing. Find out how SEO is being reinvented from a content to a people challenge.


Why KPIs underpin your B2B content marketing cycle?

To love your customers is to love your analytics. Find out why B2B content marketing campaigns need KPIs for measured success.

27. 07. 2010


B2B marketing’s virtuous digital circle: Spin Cycle

At Velocity we believe in making our content work harder than we do. Find out how just a little bit of joined up thinking can make you the toast of your…

22. 07. 2010


Notes from a General Election: the power of decisions

B2B marketers are always looking to influence decisions. But the recent General Election shows how every customer decision can change the dynamic of your…

12. 05. 2010


7 reasons B2B buyers share content without looking

Find out how you can get people to share your work before they’ve even taken a look.

26. 03. 2010


What’s white, invisible, invaluable and online now?

No internal search returns! Find out how your own site’s search results can turn you into a better informed marketer in minutes.

29. 01. 2010