Neil Stoneman

Performance Director

Neil, the not-so-undercover Scot, started out at Brodeur PR, then paid his dues at BT Global Services, where he learned what inhouse marketing is like – and that he’s really an agency guy at heart. He believes that the difference between good and great content marketing is a little science. That’s why at Velocity he’s got really good at B2B SEO and marketing automation, and launched some of the first Marketo campaigns in Europe. Neil has initiated other great traditions:

The contest of kicking the football from one end of the studio to the other and under the foosball table.
The Velocity Running, Cycling and Swimming Club (VRCSC). (He’s also the only member who does all three).
Using analytics to measure the impact of all that content marketing you’re doing and seeing if it actually makes any sense.

Also, a hugger.

Google Ads Search, Google Ads Display, GA4

We’ve got 41 posts from Neil

Closing The Robe: Lessons from the B2B Marketing Manifesto campaign

Project Open Robe is over. It’s been fun, but has it led us to marketing heaven or straight to hell? Get the final judgement in our definitive wrap up post.

20. 06. 2011

Read more

Project Open Robe 9: The Lead Nurturing Effect.

B2B lead nurturing is the next big thing in B2B Marketing. Project Open Robe shows you how to transform your email returns in just one week.

12. 11. 2010

Read more

Project Open Robe 7 – Can analytics find the world’s best B2B marketers?

B2B marketers operate all over the world. But where do the best practitioners live? We use our analytics to find the home of our type of B2B marketer.

27. 10. 2010

Read more

B2B Analytics – Project Open Robe – Part 5

A digital curtain has descended on B2B marketing content. Project Open Robe explores the forms that increasingly guard the door to our resource sections.

15. 10. 2010

Read more

B2B Marketing Analytics – Project Open Robe Part 3

B2B marketing analytics campaign tracking with Velocity’s Project Open Robe on the back of the B2B Marketing Manifesto

01. 10. 2010

Read more

B2B Marketing Analytics: Project Open Robe

B2B marketing analytics start at the planning stage. Velocity shows you just how an analytically driven plan supports your B2B marketing objectives.

22. 09. 2010

Read more

Modern SEO: optimize for show, organize for dough

B2B marketing teams no longer look to search engine optimizers as the pop stars of the industry. And the challenge is changing fast a result.

B2B SEO

Read more

Why KPIs underpin your B2B content marketing cycle?

Why B2B content marketing campaigns need KPIs to keep serving the needs of your customers

27. 07. 2010

Read more

B2B marketing’s virtuous digital circle: Spin Cycle

In B2B marketing you don’t want to work harder than your content. Find out a few days planning can deliver months of results to make management listen.

22. 07. 2010

Read more

Notes from a General Election: the power of decisions

B2B marketers are constantly looking to influence decisions. But the UK’s General Election shows us there’s more to decision making than meets the eye.

12. 05. 2010

Read more

7 reasons B2B buyers share content without looking

Find out how you can get people to share your work before they’ve even taken a look.

26. 03. 2010

Read more

What’s white, invisible, invaluable and online now?

No internal search returns! Find out how your own site’s search results can turn you into a better informed marketer in minutes.

29. 01. 2010

Read more