Neil Stoneman

Performance Director

Neil, the not-so-undercover Scot, started out at Brodeur PR, then paid his dues at BT Global Services, where he learned what inhouse marketing is like – and that he’s really an agency guy at heart. He believes that the difference between good and great content marketing is a little science. That’s why at Velocity he’s got really good at B2B SEO and marketing automation, and launched some of the first Marketo campaigns in Europe. Neil has initiated other great traditions:

The contest of kicking the football from one end of the studio to the other and under the foosball table.
The Velocity Running, Cycling and Swimming Club (VRCSC). (He’s also the only member who does all three).
Using analytics to measure the impact of all that content marketing you’re doing and seeing if it actually makes any sense.

Also, a hugger.

Google Ads Search, Google Ads Display, GA4

We’ve got 41 posts from Neil

Marketing with the door open, part 2: A B2B marketing report framework

B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…

B2B marketing / Data

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Recombinant innovation: Why B2B marketing collaboration is worth the effort

If you’re a fan, like me, of Matthew Syed’s podcast series, Sideways, then you may have heard about the power of “recombinant innovation.” If…

B2B marketing

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Gated content locks out leads — so why keep doing it?

Most B2B marketers understand what you get from gated content: leads in ever-decreasing numbers. But very few know what it costs you.

B2B marketing / Positioning

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9 Performance Marketing Metrics For 2023

Most B2B performance marketing metrics come from web analytics. We’ve created 9 new custom measures for B2B content. Enjoy.

B2B marketing / Positioning

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The Relationship Between Content Marketing and SEO? It’s Complicated.

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).

B2B marketing / B2B SEO

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How to create a content-powered demand generation system

Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.

B2B marketing / Data

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How to create performance marketing KPIs

Performance marketing KPIs are hard to come by. And that’s a crying shame. Let us show you the seven steps that lead to KPIs that make you a performance…

03. 12. 2018

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What is the future of content marketing?

The future of content marketing means evolving from a production to a performance mindset. Learn to apply creative content in demand generation and ABM…

07. 11. 2018

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10 Tales from 10 Years At Velocity Partners

Neil’s just celebrated his ten year anniversary at Velocity. Today, he tells us, and everybody else, the ten things that stand out from the past decade. Let…

22. 10. 2018

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Content Lego: How to unlock latent value from your marketing

I don’t like fads: never have, never will. That’s why the advertising industry – for the whole of January – pisses me right off. Will that…

21. 12. 2016

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The Numbers Game: 8 Content Marketing Accountability Steps

I loved Chad Pollit’s post Content Marketing World post on why “Google Ruined Content Marketing”. Chad puts Google’s long tail in his firing line…

11. 10. 2016

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Content Marketing Analytics: What’s The Point?

I’ve got a reputation as a low reactor. I’ve not done much to earn it, but, when you think about it, that makes sense. Not much gets my dander up:…

27. 05. 2016

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