Jessie Tracy
Chief Executive Officer
Jessie fell into B2B tech when she was at university, interning for an agency in Boston. She worked for a B2B agency in London before joining Velocity in 2012, seeing B2B tech clients through the rise and plateau of content marketing. She’s a champion of integrating performance into everything we do, helping to solve some of the most complex challenges for our clients.
Jessie’s beliefs — on the virtues of performance and razor sharp planning — border on the evangelical. Her work ethic puts mere mortals to shame, too. Yet she somehow finds time for fancy cooking, Drag Race-obsessing, and enough crafting to merit a dedicated studio.
Jessie hails from the US East Coast. But she’s lived and worked with Brits so long, she’s haunted by US vs. UK spelling conflicts. You say tomayto, we say tomahto. Jessie says “tomayy…er…tomahhh..” then calls the whole thing off. Cos she’s got shit to do.
The one question your marketing needs to answer in a recession
When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.
03. 11. 2022
Let’s steal from holiday movies
I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…
B2B marketing / Galvanizing stories
Authority always wins
You don’t want to be known for service. You want to be known for authority.
B2B marketing / Brand
A high five for marketing from KCP leadership
Corporate leadership at KCP gives a virtual high-five to digital marketing
08. 11. 2013
I’ll have what she’s having is not a marketing strategy
Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions
29. 05. 2013
The fickle process of defining success
How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs
21. 02. 2013
The case for controversial case studies
Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?
13. 11. 2012
LinkedIn for B2B Marketers 4: (finally) Some tips for Marketers
Many people tell marketers what to do with their social media engagements. Now we are going to do it too.
24. 10. 2012
LinkedIn for B2B Marketers 3: Is LinkedIn the best B2B platform?
Is LinkedIn the best social network for B2B opportunities? We pull together a review of what else is out there.
19. 10. 2012
LinkedIn for B2B Marketers 2 – Anatomy of a Company Page
A brief anatomy of a LinkedIn Company Page to establish what components make up a page
10. 10. 2012