The one question your marketing needs to answer in a recession
When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.
03. 11. 2022
Group Managing Director
12 results
When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.
03. 11. 2022
I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…
B2B marketing / Galvanizing stories
You don’t want to be known for service. You want to be known for authority.
B2B marketing / Brand
Corporate leadership at KCP gives a virtual high-five to digital marketing
08. 11. 2013
Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions
29. 05. 2013
How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs
21. 02. 2013
Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?
13. 11. 2012
Many people tell marketers what to do with their social media engagements. Now we are going to do it too.
24. 10. 2012
Is LinkedIn the best social network for B2B opportunities? We pull together a review of what else is out there.
19. 10. 2012
A brief anatomy of a LinkedIn Company Page to establish what components make up a page
10. 10. 2012
LinkedIn are changing their Company Pages but for better or worse? We look at the changes and what it means for you
03. 10. 2012
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