Jessie Tracy's posts

Chief Executive Officer

13 results

5 big brand awareness myths, busted

Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.

04. 09. 2024

Read more

The one question your marketing needs to answer in a recession

When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.

03. 11. 2022

Read more

Let’s steal from holiday movies

I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…

B2B marketing / Galvanizing stories

Read more

Authority always wins

You don’t want to be known for service. You want to be known for authority.

B2B marketing / Brand

Read more

It isn’t going to be okay.

The best advice I ever got is also the simplest.

B2B marketing

Read more

A high five for marketing from KCP leadership

Corporate leadership at KCP gives a virtual high-five to digital marketing

08. 11. 2013

Read more

I’ll have what she’s having is not a marketing strategy

Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions

29. 05. 2013

Read more

The fickle process of defining success

How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs

21. 02. 2013

Read more

The case for controversial case studies

Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?

13. 11. 2012

Read more

LinkedIn for B2B Marketers 4: (finally) Some tips for Marketers

Many people tell marketers what to do with their social media engagements. Now we are going to do it too.

24. 10. 2012

Read more

LinkedIn for B2B Marketers 3: Is LinkedIn the best B2B platform?

Is LinkedIn the best social network for B2B opportunities? We pull together a review of what else is out there.

19. 10. 2012

Read more

LinkedIn for B2B Marketers 2 – Anatomy of a Company Page

A brief anatomy of a LinkedIn Company Page to establish what components make up a page

10. 10. 2012

Read more

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.

Customize