The one question your marketing needs to answer in a recession When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.
Let’s steal from holiday movies I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and shout carols in your face, I fundamentally believe this…
A high five for marketing from KCP leadership Corporate leadership at KCP gives a virtual high-five to digital marketing
I’ll have what she’s having is not a marketing strategy Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions
The fickle process of defining success How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs
The case for controversial case studies Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?
LinkedIn for B2B Marketers 4: (finally) Some tips for Marketers Many people tell marketers what to do with their social media engagements. Now we are going to do it too.
LinkedIn for B2B Marketers 3: Is LinkedIn the best B2B platform? Is LinkedIn the best social network for B2B opportunities? We pull together a review of what else is out there.
LinkedIn for B2B Marketers 2 – Anatomy of a Company Page A brief anatomy of a LinkedIn Company Page to establish what components make up a page
LinkedIn for B2B Marketers 1 – How do company page changes affect you? LinkedIn are changing their Company Pages but for better or worse? We look at the changes and what it means for you