All posts by Jessie Tracy

When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.

I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and shout carols in your face, I fundamentally believe this…

You don’t want to be known for service. You want to be known for authority.

The best advice I ever got is also the simplest.

Corporate leadership at KCP gives a virtual high-five to digital marketing

Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions

How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs

Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?

Many people tell marketers what to do with their social media engagements. Now we are going to do it too.

Is LinkedIn the best social network for B2B opportunities? We pull together a review of what else is out there.

A brief anatomy of a LinkedIn Company Page to establish what components make up a page

LinkedIn are changing their Company Pages but for better or worse? We look at the changes and what it means for you