Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Why all billboards are spam

Outdoor advertising is the very definition of spam: uninvited marketing messages that blight our landscapes and cities. Let’s boycott them.

12. 01. 2016

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Let’s steal from great first lines

What content marketers can learn from the first lines of some of the world’s greatest novels. (It’s more than you might imagine).

04. 01. 2016

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Let’s Steal From the Greatest Infographic Ever

An analysis of the greatest infographic of all time – Minard’s graphic of Napoleon’s Russian campaign – with lessons for every B2B content marketer.

07. 12. 2015

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8 tips for making a kick-ass B2B Prezi

Prezi is a powerful storytelling medium. But it’s also fiddly as hell. Here are our 8 tips for producing great Prezis with less pain.

20. 11. 2015

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Why your B2B content marketing should ‘Start With Why’

Great B2B content marketing comes from your company’s beliefs. Here’s why you should celebrate what you value, starting with ‘Why’ (as Simon Sinek says).

14. 11. 2015

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Content Marketing slides into the Trough of Disillusionment

I just got back from Content Marketing World, our discipline’s annual pilgrimage to Cleveland, Ohio. I usually do a kind of random, listy round-up of…

15. 09. 2015

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Talking to chairs at Inbound 2015

Doug speaks at Inbound 2015 and comes away with a whole new set of neuroses to add to his collection.

14. 09. 2015

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‘The Story of Content’: a film review

A rave review of the new documentary, The Story of Content, by the Content Marketing institute and BrightCove.

09. 09. 2015

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Velocity And Sprint win content marketing launch of the year

Velocity swallowed our arrogance and entered some awards — and won one and are finalists for others. Woo-hoo!

07. 09. 2015

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The glossary of terms as B2B content marketing

A glossary can be a great piece of content if your world is fast-changing and your audience needs help.

06. 09. 2015

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Let’s Steal From ‘Epic Split’

In the second of our ‘Let’s Steal From’ series (The first one was about Follow The Frog), I want to look at what just might be the most famous B2B marketing…

22. 07. 2015

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Tripping my brains out at The Do Lectures

Not a very B2B thing but a super-relevant experience for anyone wanting to change anything.

21. 06. 2015

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