Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared

Two ads just went viral: Pepsi’s Kendall Jenner fiasco and Heineken’s ‘World’s Apart’ experiment. One flopped. One soared. But are they really so different?

05. 05. 2017

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Why you should go to content marketing conferences

Content marketing conferences are everywhere. It’s tempting to sit them out. Here’s why you really shouldn’t.

27. 04. 2017

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Let’s steal from the Airbnb City Guides

Airbnb are SO good at smart, useful, on-brand content – and their City Guides are a perfect example. Here’s what you can steal from them…

27. 03. 2017

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6 examples of insane honesty in content marketing

6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.

01. 03. 2017

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Managing expectations in content marketing: a pretty good guide

Managing your audience’s expectations is the second most important factor in content marketing success. Or is that over-promise?

03. 02. 2017

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Content marketing fail? Ask your audience why.

Our latest content marketing video performed so poorly that we asked our audience why it flopped. Here’s what happened.

13. 12. 2016

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The B2B writer’s #1 imperative: honor your audience.

Great writers are all different — but they all start with respect for their readers. Here are Christopher Hitchens and George Saunders on just that point.

21. 11. 2016

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A great B2B content format: the long-ass web page

A new content format is a powerful thing. But sometimes marketers overlook a great format with lots of advantages: the long-ass, multi-media web page.…

02. 11. 2016

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Velocity wins Content Marketing Agency of the Year 2016!

Velocity, the London-based B2B content marketing agency won the Content Marketing Institute’s Marketing Agency of the Year Award 2016!

12. 09. 2016

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Content Marketing World 2016: snapshot of the discipline

Two big trends from the midpoint of Content Marketing World 2016 — and some random highlights.

08. 09. 2016

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Content Marketing: Stepping Into the Future! [A video]

The (kinda) TRUE story of the birth of B2B performance marketing and the SCIENCE of B2B content marketing — told through archive footage & funny voices.

01. 09. 2016

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The one word that should start every document

One magic word can improve the effectiveness of your marketing documents by 180%. Bet you can’t guess. Go on. Guess. Go on…

08. 08. 2016

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