Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

The problem/solution structure in B2B content marketing

When it comes to structuring a B2B marketing argument, it’s hard to beat the good old ‘Problem/Solution’ structure. It’s stood the…

26. 03. 2012

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Guest blogging in B2B content marketing (with some examples)

Guest blogging is a great way to extend your reach, get discovered by new people and earn some valuable backlnks. Here are a few guest posts we’ve done…

23. 03. 2012

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Is B2B content marketing jumping the shark?

‘Jumping the shark’ is one of my favourite expressions. Wikipedia tells us it means “the moment in the evolution of a television show when…

13. 03. 2012

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Conversations with Lucy: the trouble with virtual customer support

Lucy is a virtual customer care agent who works for my mobile operator, O2. I have spent many hours talking to Lucy

17. 02. 2012

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Viral videos? First have a B2B video marketing strategy

A client asked for a bit of help in putting together a video strategy for next year’s marketing plan. In writing a

08. 02. 2012

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Social Success: a new content site for Salesforce.com

We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and…

02. 02. 2012

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Unethical persuasion in B2B content marketing: a call to all ‘compliance practitioners’

I finally got around to reading, “Influence: The Psychology of Persuasion” by Robert Cialdini, Ph.D. It’s a summary of the secret…

06. 12. 2011

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B2B content marketing: when target audiences clash

Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for…

23. 11. 2011

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Billboard boycott – let’s start with B2B billboard ads

Having spent my entire career in marketing, I’m hardly an anti-capitalist. But there is one form of advertising that I’d happily see banned…

21. 11. 2011

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The Marketo Revenue Rockstar Tour Review

I just got back to the desk the day after Marketo’s Revenue Rockstar event in London so I thought I’d file a quick report on it. The event was…

17. 11. 2011

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Content Development: Nine Tips for B2B marketers

Content marketing has hit the tipping point for B2B marketers. At Velocity, we used to have to evangelise the concept of content marketing , then spend lots…

31. 10. 2011

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Now THAT’s an infographic (most B2B infographics aren’t)

We’ve been huge fans of information graphics at Velocity ever since Edward Tufte self-published his brilliant ‘The Visual Display of…

26. 10. 2011

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