Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

The problem/solution structure in B2B content marketing

The problem/solution structure is a powerful weapon for B2B content marketers. Here’s why.

26. 03. 2012

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Guest blogging in B2B content marketing (with some examples)

B2B guest blogging: The power of guest blogging as part of your B2B content marketing program.

23. 03. 2012

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Is B2B content marketing jumping the shark?

Some brands are ruining their B2B content marketing by publishing too much, with too little thought. They’re jumping the shark.

13. 03. 2012

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Conversations with Lucy: the trouble with virtual customer support

Lucy is a virtual customer care agent who works for my mobile operator, O2. I have spent many hours talking to Lucy

17. 02. 2012

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Viral videos? First have a B2B video marketing strategy

A client asked for a bit of help in putting together a video strategy for next year’s marketing plan. In writing a

08. 02. 2012

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Social Success: a new content site for Salesforce.com

We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and…

02. 02. 2012

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Unethical persuasion in B2B content marketing: a call to all ‘compliance practitioners’

I finally got around to reading, “Influence: The Psychology of Persuasion” by Robert Cialdini, Ph.D. It’s a summary of the secret…

06. 12. 2011

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B2B content marketing: when target audiences clash

Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for…

23. 11. 2011

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Billboard boycott – let’s start with B2B billboard ads

Billboards are visual spam that none of us can opt out of – unless we demand laws to reclaim our streets.

21. 11. 2011

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The Marketo Revenue Rockstar Tour Review

The tipping point for marketing automation in Europe has just been passed.

17. 11. 2011

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Content Development: Nine Tips for B2B marketers

Content development is the bottleneck in most B2B content marketing teams. Here are nine tips for efficient content development.

31. 10. 2011

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Now THAT’s an infographic (most B2B infographics aren’t)

Great B2B infographics are hard to find. Here’s an example from outside B2B: Chartball posters.

26. 10. 2011

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