Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

A test drive of Snip.ly, a cool social sharing tool

We tried Snip.ly, a cool new content sharing widget. And we like it! With small caveats. Here’s our test drive.

17. 09. 2014

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Outbrain test drive: native advertising in action

We’ve been native advertising skeptics. But we had to give it a go. Here are the results of our first experiment.

26. 08. 2014

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Native Advertising: the apologists miss the point

The native advertising defenders miss the main point: disguise is deception and tricking customers is a bad idea.

10. 08. 2014

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Did Prezi just ruin content creation tools for everyone?

The recent changes to Prezi have left many content creators stranded. Here’s why this is a big deal.

06. 08. 2014

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BrightInfo Review: Grab anonymous visitors before they bugger off

A review of BrightInfo, a tool for targeting content to anonymous web visitors before they click away. Kinda cool!

31. 07. 2014

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Content Shock? make your content marketing granular

Content Shock is a scary idea — but it ignores a fundamental dynamic of content marketing: our interests are almost infinitely granular.

10. 05. 2014

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Exposed: the great lie of content marketing

It’s time to talk about the deep dark secret of content marketing. That it’s all built on a lie.

30. 03. 2014

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Hundreds trapped in MOFU hell

This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.

11. 03. 2014

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Slidedocs and Blogshares: new formats for new needs

Two new marketing formats have just emerged as if from nowhere: the BlogShare and the Slidedoc. Here’s why.

25. 02. 2014

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Native advertising: trust for sale

Why native advertising is a dangerous path for publishers and a window of opportunity for marketers.

23. 02. 2014

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The power of surprise in content marketing

Saying the expected is… expected. What would happen if you tried saying the unexpected? Good things. Good things.

30. 01. 2014

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After Content Shock: what’s next?

Mark Schaeffer dropped a Content Shock bomb on the content marketing world. Here’s why we’re not running for cover quite yet.

09. 01. 2014

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