Cameron Williams's posts


4 results

A reluctant marketer’s 5-year love letter to B2B

Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay…

When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just,…

B2B marketing in a recession: Fight, flight or focus?

Knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers working with tight budgets.

Let’s Steal From Mother Teresa

Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood…