Cameron Williams

Writer

Cam is our writing whizz who specialises in AI LLM prompt engineering. He loves taking on chunky brand positionings and being a trusted advisor to our clients. He’s also a qualified English as a Foreign Language teacher and has a first in English Literature and Creative Writing, so he backs himself to tell a mean story.

In his spare time, he travels up and down the land as the drummer in pop and 80s new wave band, Shai Brides. Born and bred in London, Cam loves an episode of Masterchef (he’s seen them all) and watching AFC Wimbledon (he tells us one game is enough, zero is ideal).

We’ve got 6 posts from Cameron

The value exchange imbalance at the heart of the marketing effectiveness crisis

Most marketing benefits companies over buyers. Discover why B2B marketers must shift from self-interest to buyer advocacy.

B2B marketing

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How to have an idea

The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.

B2B marketing

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A reluctant marketer’s 5-year love letter to B2B

Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay…

Velocity Culture

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When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just,…

B2B marketing / Brand

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B2B marketing in a recession: Fight, flight or focus?

Knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers working with tight budgets.

B2B marketing / Positioning

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Let’s Steal From Mother Teresa

A look at how warm ol’ human moments can outperform even the hardest of hard statistics.

B2B marketing / Messaging

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