Galvanizing story part 5: Talking the… talk.
I spoke about The Galvanizing Story at last year’s Content Marketing World. It’s kind of the Musical Video Extravaganza version of the first…
WFH #9: The Adjective of the Pandemic
What does it say about B2B marketers that we cluster around the same phrases to express this big, hairy thing?
WFH #8: Plan your emergence now
For the last month or so, marketing has been almost 100% reactive. And rightly so. We’ve all been trying to come to terms with this ghastly thing, so…
WFH#7: What we’re seeing
A quick look at some (early) data on how the pandemic has affected marketing metrics.
WFH #6: Is it okay to just do normal marketing yet?
Is it okay yet to just to do normal marketing and not refer to the crisis? Glad you asked…
WFH #5: If only these walls could talk.
After two weeks of working from home the importance of pointless conversations has become all too clear.
WFH #4: Three principles for marketing in insane times
Marketing in a crisis like covid-19 is a very hard thing to get right.
Here are some principles that feel important for a time like this.
B2B Marketing in COVID-19 times
Should B2B brands market during the crisis? If so how, when and why? If not… what do we do?
WFH#1: The clumsy art of being busy in a god damn pandemic
Some thoughts on advice-giving in the middle of a pandemic.
Why you should sessionize your content
What if you could sit on the shoulders of every prospect as they consumed your content. You kinda can.
Creativity’s guilty secret
Creativity and efficiency don’t often go together. Here’s why that’s true for creatives.
And caterpillars.
