2013 - Page 3 of 4 - Velocity Partners

Why PR missed content marketing’s open goal. And what we need to do to make sure it doesn’t happen again.

22. 04. 2013

A data-driven argument to focus your efforts at ongoing improvement around one content metric. It’ll surprise you.

18. 04. 2013

You’re not the New York Times. You’re not even Cisco. Be something else. Something better.

11. 04. 2013

As powerful and versatile as content is, it’s not the right tactic for every marketing challenge. Here’s a story of a content marketing fail.

08. 04. 2013

Big companies are suffering from content proliferation syndrome. A Center of Content Excellence can help.

23. 03. 2013

How to turn blog comments into great content for your content marketing programs. A simple tip but a powerful one.

14. 03. 2013

An angry mob is forming to denounce content marketing. Here’s why I think they’re mostly (but not all) wrong.

27. 02. 2013

How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs

21. 02. 2013

We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.

19. 02. 2013

At the heart of all good things is an unresolved conflict. Here are some unresolved conflicts of digital marketing.

18. 02. 2013

A diary of the roller-coaster ride we took when the Crap slideshare went kind of viral on us. Hint: it was fun.

14. 02. 2013

All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.

13. 02. 2013