Year: 2013
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Blog Post
9 tips for better sales & marketing dashboards
Doug Kessler | December 31st, 2013
Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.
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Blog Post
Hitting home runs in the age of crap
Doug Kessler | December 19th, 2013
Content marketing is turning into a home run game. This quick slideshare talks about what you can do about it.
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Blog Post
How Google stole Christmas
Martha Rzeppa | December 18th, 2013
Retargeting at its best (or worst). Based on a true story – mine.
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Blog Post
Dear non-design folks: back off.
Martha Rzeppa | November 29th, 2013
Design for non-designers. An introduction.
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Blog Post
Time for heroes
Martha Rzeppa | November 25th, 2013
Letting other people tell your story is actually quite a good idea. Here’s why.
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Blog Post
The missing post-purchase funnel
Martha Rzeppa | November 12th, 2013
We’re so crazy about nurturing our prospects through the funnel. But what happens to them once they bought from us?
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Blog Post
What’s the story, anyway?
Everybody’s talking about brand stories. Looks like we’re not all talking about the same thing.
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Blog Post
A high five for marketing from KCP leadership
Jessie Tracy | November 8th, 2013
Corporate leadership at KCP gives a virtual high-five to digital marketing
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Blog Post
Winning Support for a Great Content Brand
Neil Stoneman | November 7th, 2013
Getting a great content brand is harder than you think. But you need to make it happen.
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Blog Post
Content clusters: why you need them
Doug Kessler | November 4th, 2013
What’s between a landing page and a full content site? The Content Cluster, a useful tactic for content marketers.
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Blog Post
When Tweets fail to chirp
Irene Triendl | October 30th, 2013
Why doing social media is not an end in itself. And some really good literature.
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Blog Post
Epic Content Marketing: a book review
Doug Kessler | October 25th, 2013
Joe Pulizzi has captured all his experience in this new book: Epic Content Marketing. Here’s why you should buy it.