9 tips for better sales & marketing dashboards

Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.

31. 12. 2013


Hitting home runs in the age of crap

Content marketing is turning into a home run game. This quick slideshare talks about what you can do about it.

19. 12. 2013


How Google stole Christmas

Retargeting at its best (or worst). Based on a true story – mine.

18. 12. 2013


Dear non-design folks: back off.

Design for non-designers. An introduction.

29. 11. 2013


Time for heroes

Letting other people tell your story is actually quite a good idea. Here’s why.

25. 11. 2013


The missing post-purchase funnel

We’re so crazy about nurturing our prospects through the funnel. But what happens to them once they bought from us?

12. 11. 2013


What’s the story, anyway?

Everybody’s talking about brand stories. Looks like we’re not all talking about the same thing.


A high five for marketing from KCP leadership

Corporate leadership at KCP gives a virtual high-five to digital marketing

08. 11. 2013


Winning Support for a Great Content Brand

Getting a great content brand is harder than you think. But you need to make it happen.

07. 11. 2013


Content clusters: why you need them

What’s between a landing page and a full content site? The Content Cluster, a useful tactic for content marketers.

04. 11. 2013


When Tweets fail to chirp

Why doing social media is not an end in itself. And some really good literature.

30. 10. 2013


Epic Content Marketing: a book review

Joe Pulizzi has captured all his experience in this new book: Epic Content Marketing. Here’s why you should buy it.

25. 10. 2013