How Google stole Christmas
Retargeting at its best (or worst). Based on a true story – mine.
18. 12. 2013
The missing post-purchase funnel
We’re so crazy about nurturing our prospects through the funnel. But what happens to them once they bought from us?
12. 11. 2013
A high five for marketing from KCP leadership
Corporate leadership at KCP gives a virtual high-five to digital marketing
08. 11. 2013
Winning Support for a Great Content Brand
Getting a great content brand is harder than you think. But you need to make it happen.
07. 11. 2013
When Tweets fail to chirp
Why doing social media is not an end in itself. And some really good literature.
30. 10. 2013
Epic Content Marketing: a book review
Joe Pulizzi has captured all his experience in this new book: Epic Content Marketing. Here’s why you should buy it.
25. 10. 2013
Brain Dump: B2B Marketing Forum
Just back from the Marketing Profs B2B Forum in Boston, our intrepid reporter… um… reports.
15. 10. 2013
Why I hate the ‘2’ in ‘B2B’.
The term ‘B2B’ has got to go. But what can possibly replace it? And who is to blame for it? Turns out, it’s me.
26. 09. 2013
Content remarketing experiment, Part 2: the content funnel
The results part of our content retargeting experiment. We learned a lot. And we like this stuff.
27. 08. 2013
B2B Marketing Agency of the Year?
Velocity has been shortlisted for the B2B Marketing Agency of the Year award. Which is nice.
30. 07. 2013