2011 - Page 3 of 3 - Velocity Partners

12 Lessons from the Manifesto Campaign – Project Open Robe 13

Lessons learned from the B2B Marketing Manifesto campaign by Velocity Partners.

26. 05. 2011

Company blog as B2B skunkworks

How making your business’s blog into a testing ground for new ideas can drive innovation, and provide proof of concept for radical changes.

17. 05. 2011

Read more

Rationality or emotion: which is the engine of B2B marketing?

Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, compared to the much more emotional appeal…

10. 05. 2011

Read more

I ♥ Jellyvision

Interactive tools to help customers get to know you better, while you get to know them better, are the thing.

05. 05. 2011

Read more

Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

A discussion of why British B2B marketers find it hard to make an impression

06. 04. 2011

Read more

Project Open Robe 12: Re-purposing and atomising your content

B2B Marketing content needs re-purposing and spreading around to maximize value.

05. 04. 2011

Read more

A Long-Ass Landing Page goes live

The econsultancy landing page is long – and for good reason.

30. 03. 2011

Read more

B2B content marketing around buying triggers

B2B content marketing around Buying Triggers. Call it trigger Marketing.

10. 03. 2011

Read more

Project Open Robe 11: Do Twitter Auto DMs work?

One of the experiments we’ve run as part of Project Open Robe was to set up an automated Direct Message to everyo

15. 02. 2011

Read more

LinkedIn Maps: your network visualised

LinkedIn Maps generate a cool B2B infographic of your entire network of contacts.

03. 02. 2011

Read more