B2B Case Study live: Project Open Robe Part 2, in which Velocity, the B2B Marketing Agency shares it’s experiences in promoting the B2B Marketing Manifesto.
We’ve just completed a big project for Calnetix, a company that turn waste heat from industrial processes into energy. It’s green, clean, and it saves…
Let’s face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of…
Why bounce rate envy doesn’t help anyone, not even marketers
Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a…
Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If…
B2B marketing’s virtuous digital circle: Spin Cycle
In B2B marketing you don’t want to work harder than your content. Find out a few days planning can deliver months of results to make management listen.
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