Year: 2010
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Blog Post
B2B Analytics – Project Open Robe – Part 5
Neil Stoneman | October 15th, 2010
A digital curtain has descended on B2B marketing content. The next installment of Project Open Robe looks at the
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Blog Post
Five things I’ve learned in B2B marketing
Well, I’m moving on to work for Thomson Reuters (the siren call of being able to walk to work proved to be too strong to resist), and I thought I’d get all reflective and try to sum up some of the (many) things I’ve learned at Velocity.
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Blog Post
Top B2B bloggers: we have favourites and we’re not ashamed of it
Angus Woods | October 14th, 2010
We’ve been fishing around and come up with a digest of recent blog posts and B2B resources that we think are pretty cracking. Have a look and see if you agree.
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Blog Post
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
Doug Kessler | October 12th, 2010
A rant, a rave, a call to action and a plea for ambition – calling all B2B Marketers! You have nothing to lose.
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Blog Post
A B2B viral video gets contagious
Doug Kessler | October 8th, 2010
B2B marketers often question the value of the kind of video people often call ‘viral’: the quirky, witty ones that demonstrate the human side of a business. It can be hard to quantify but we’re…
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Blog Post
B2B Analytics, old school
Doug Kessler | October 6th, 2010
Sometimes, when you forget your Google Analytics password and just need a quick look at the source of your downloads, it’s time for the Velocity Real-Time Segmentation Dynamics™ Report generator, developed with our partners at…
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Blog Post
Cross-Promoting B2B Content: Project Open Robe Part 4
Doug Kessler | October 4th, 2010
It’s time to talk about cross-promoting content as we approach week three of Project Open Robe, the real-life, almost-real-time, warts-bunions-and-all case study of our B2B Marketing Manifesto campaign. The idea is simple: in every piece…
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Blog Post
B2B Marketing Analytics – Project Open Robe Part 3
Neil Stoneman | October 1st, 2010
Two weeks in and the analytics Robe is wide open. Take a look and see what you can learn from our B2B Marketing M
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Blog Post
Get the B2B Marketing Manifesto
Angus Woods | September 30th, 2010
Click below to download The New B2B Marketing Manifesto. You might like one of our other eBooks: The Holy Trinity of Technology Marketing Technology marketing is actually quite simple: you need to be able to…
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Blog Post
B2B Content Marketing Trends and Spends
Angus Woods | September 28th, 2010
Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends. It’s the biggest and most comprehensive report of its kind, surveying 1100 American…
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Blog Post
B2B Case Study Live – Project Open Robe – part 2
Doug Kessler | September 24th, 2010
B2B Case Study live: Project Open Robe Part 2, in which Velocity, the B2B Marketing Agency shares it’s experience
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Blog Post
B2B Marketing Analytics: Project Open Robe
Neil Stoneman | September 22nd, 2010
You might call us brave. You might call us stupid. But I like to think we’re honest. Project Open Robe is a warts