Year: 2010
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Blog Post
Mel’s Christmas Posters
Doug Kessler | December 22nd, 2010
Mel Bartheidel, ace designer from the Velocity stable (yes, we keep them in a stable) designed some very cool posters for the Somerset House Super Christmas Market. The background was made by tin toys, inked…
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Blog Post
What B2B marketers can learn from Viagra Spam
Doug Kessler | December 20th, 2010
Viagra spammers have a tough challenge. They know that if they can get their message to a few billion people, a few thousand morons will place an order. But they also know that spam filters…
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Blog Post
Project Open Kimono 10 – The Form Conclusion
Irene Triendl | December 1st, 2010
We cursed the web form. But warned it might fight back. Has the form risen, Phoenix like from the Velocity flames,
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Blog Post
Project Open Kimono 9: The Lead Nurturing Effect.
Neil Stoneman | November 12th, 2010
Project Open Kimono shows how you can use lead nurturing to transform your email returns in just one week. It’s lik
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Blog Post
How to inject urgency into your B2B marketing
Doug Kessler | November 10th, 2010
We talk a lot about the Battle for Attention in B2B and about Buyer Attention Deficit Disorder and the relentless Mississippi of info-dreck that gushes through us all every hour of every day and about…
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Blog Post
Project Open Kimono 8: email follow-up and promotional defense barriers
Doug Kessler | November 5th, 2010
One of the experiments we ran in our B2B Marketing Manifesto campaign was to send a simple, quirky text email as a follow-up to our sexy HTML email announcing the Manifesto. In the spirit of…
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Blog Post
B2B Mobile Marketing: the distant thunder grows louder
Doug Kessler | November 3rd, 2010
We’ve been spending a lot of time in Google Analytics lately thanks to Project Open Kimono (our ‘living case study’). On one lunchtime drill-down, we came across something that feels significant to all B2B marketers:…
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Blog Post
Project Open Kimono 7 – Can analytics find the world’s best B2B marketers?
Neil Stoneman | October 27th, 2010
We want great B2B marketing clients. But where can we find the people who share our view of the marketing world. Fi
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Blog Post
The B2B Marketing Manifesto Explained
Neil Stoneman | October 26th, 2010
Doug talks to John Sweeney about the frustrations and hope that inspired the B2B Marketing Manifesto.
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Blog Post
B2B Marketing Agency campaign in a scribble
Doug Kessler | October 22nd, 2010
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.
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Blog Post
Twitter and the tyranny of the new
Is it just me or have you noticed how Twitter buries the best under a blizzard of blah-blah-blah? Feels like it’s a medium that favours newness over quality and that has implications for humans and for marketers…
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Blog Post
Are B2B marketers wimps? Project Open Kimono part 6
Doug Kessler | October 19th, 2010
Our recent micro-survey generated some disturbing data: B2B marketers are wimps. Not a pretty result but maybe it’s time to face up to it…