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Comments
Fred Blönnigen November 3rd, 2010
Comment to Marketing manifesto
Hi Stan,
hope you are well. I took the time to go through the whole manifesto. To be honest, it was not too helpful despite two points, which we will try. Apparantly our conservative market ticks different than normal markets. I agree to your sentence about features, but this is already a well known fact you don’t sell features you sell benefits. But quit frankly, that is nothing new in marketing and benefits you could translate to WIIFM. One important point is to analyse the traffic on our webpage better. Here you are absolutely right, by looking for what people are looking for I can change my website to serve exactly these key words. Use the web search to do your product marketing. And if it is only for this one point than it was worthwhile reading your manifesto.
Regards
Fred
Stan November 4th, 2010
Fred
Nice to hear from you. Your market is different from most in that it is super-technical and super-specialised, but we believe that that still puts a premium on getting the quality of your information right, both in terms of level and in terms of depth, from your audience’s perspective. The tools that are now available – mainly Google analytics and lead nurturing platforms – should be able to provide you with tremendous insight into the needs and gaps of your target audience, particularly since we’re talking about just a few hundred people rather than tens of thousands.